Search Result for: branding

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Jamaica Brands Future Travelers As “Generation C”

The world has changed in myriad ways since the arrival of the coronavirus, and now Jamaica has coined a new term for the next wave of travelers: Generation C. Jamaica Tourism Minister Edmund Bartlett says the term is intergenerational, “a […]

How Barbados Is Preparing for Its Tourism Future

Every destination is working to prepare a plan for the eventual relaunch of tourism in a COVID-19 world. For Barbados, that means working on new health guidelines, continuing to market the destination digitally and even fast-tracking new hotel projects for […]

The Outlook for the Hotel Business in the Dominican Republic

By Joe Pike, Special Contributor Lucien Echavarria, Northeast director of the Dominican Republic Ministry of Tourism, is both optimistic and cautious when predicting just how and when her country’s hotels will reopen to the world following the coronavirus. Echavarria, who […]

Jamaica Eyes Unique Tourism Identity for Falmouth

Jamaica is looking to reposition its historic town of Falmouth, a town that is coming to its own as a full-fledged travel destination. Jamaican tourism officials say they’ll be marketing the capital of the Trelawny parish “in its own unique […]

Spirit Airlines Continuing Caribbean Expansion in St Croix

Spirit Airlines Continuing Caribbean Expansion in St Croix Spirit Airlines is continuing its rapid growth push in the Caribbean with plans for new daily nonstop flights to the island of St Croix. The low-cost carrier has revealed plans to launch […]

The PGA Is Partnering With Bahia Principe in Mexico

The PGA of America has launched a strategic alliance with resort company Bahia Principe on the Caribbean coast of Mexico. The new alliance will provide PGA branding opportunities to Bahia Principe properties on the Riviera Maya, including four resorts and […]

Eastern Airlines Set to Launch Guyana Flights

The newly-relaunched Eastern Airlines is set to begin its first-ever commercial service to the wider Caribbean region next month. Eastern, a revival of the branding of the once-legendary airline, will be launching nonstop flights between New York and Georgetown, Guyana […]

There’s a Möet Chandon Suite at This Mexico Resort

Grand Fiesta Americana Puerto Vallarta has opened a new adults-only oasis for travelers looking to amp up their vacations: Suite Moët. La Collection Resorts’ Suite Möet comes thanks to a partnership with Möet Chandon. “We’re thrilled to be partnering with […]

Why Marriott Is Moving into All-Inclusive, and What’s Next

Marriott sent shock waves through the travel industry over the summer when the world’s biggest hotel company announced a full-fledged foray into the fast-expanding, increasingly competitive all-inclusive sector. It was not a surprise, then, that the company said its first […]

There’s a New Wyndham in Tortola

The British Virgin Islands is now home to its first Wyndham hotel: the Wyndham Lambert Beach Resort in Tortola. The newly resort is a rebranding of the former Lambert Beach Resort, which had been slated to debut as a Wyndham […]

Curaçao Is Getting a New All-Inclusive Resort

A new all-inclusive brand is coming to the Dutch Caribbean island of Curaçao later this month. Fast-expanding Apple Leisure Group’s AMResorts subsidiary is set to open its new Dreams Curaçao Resort, Spa and Casino on Dec. 15, according to the […]

This Belize Hotel Just Rebranded

The Belize Ocean Club hotel has officially rebranded, the company said this week. The Placencia-area boutique hotel has relaunched with a new name: Umaya Resort and Adventures. “The new Umaya experience offers what our guests are looking for in Belize – a […]

Eastern Airlines Is Launching Guyana Flights

The venerable Eastern Airlines brand is back, and it’s about to launch its first regularly-scheduled flights to the wider Caribbean region. Eastern will soon begin regularly-scheduled services between New York and Guyana’s capital of Georgetown, according to Joseph Harmon, director […]

This Saint Lucia Hotel Just Rebranded

One of Saint Lucia’s newest hotels has unveiled a new brand identity. The Harbor Club, which is part of Hilton’s Curio Collection, has announced a new “lifestyle” identity under a newly-appointed general manager, Lester Scott. The rebranding will include new […]

Flying to The Bahamas Just Got Easier

Fast-expanding regional carrier Silver Airways has signed a codeshare agreement with Delta Air Lines, the company announced. The agreement means travelers on both airlines can purchase combined segments under a single ticket. That could prove particularly helpful for travelers looking […]

Aimbridge Hospitality Adds Six New Caribbean Resorts

By the Caribbean Journal staff The largest independent hotel management company in the United States is set for a major Caribbean expansion — at some of the hottest properties in the region. Dallas-based Aimbridge Hospitality has announced the addition of […]

Hyatt Opens New Resort in Puerto Rico

By the Caribbean Journal staff Hyatt Hotels has officially made its debut at the Coco Beach development in Puerto Rico. The company’s newest Caribbean resort is The Resort at Coco Beach, a Hyatt Affiliated Hotel, a rebranding of the former […]

A Relaunched Villa Resort in St John

By the Caribbean Journal staff There’s a new way to experience St John in the USVI. The former Sirenusa property in St John has been renovated and upgraded and rebranded into The Hills, St John. The relaunched villa resort has […]

AMResorts Is Planning Another All-Inclusive Expansion

By Alexander Britell Apple Leisure Group’s surging AMResorts brand is planning another major all-inclusive expansion in the greater Caribbean. The company is set to open five new all-inclusive hotels in 2019 under the Dreams, Now and Sunscape brands. Two of […]

Jamaica Tourism Is Ramping Up Its Digital Push

By the Caribbean Journal staff The Jamaica Tourist Board has a new marketing director to lead its digital-focused push. Donovan White, Jamaica’s Director of Tourism, has announced the appointment of Camile Glenister as the JTB’s new Deputy Director of Tourism […]

Melia Opening Costa Rica Hotel

By the Caribbean Journal staff Melia is returning to Costa Rica. The Spanish hotel giant has signed a deal to rebrand the Hotel Tamarindo Diria Beach Resort as the new Sol Tamarindo. The rebranding will take effect Aug. 1, according […]

A New Hotel Brand Makes Its Debut in Turks and Caicos: Wymara

By the Caribbean Journal staff The former Gansevoort Turks + Caicos has officially relaunched with a new brand: Wymara. The new Wymara Resort and Villas gets its name from the original developers of the resort – Wymara Ltd. “Guests will […]

The Barbados All-Inclusive You Need to Try Right Now

By Alexander Britell and Guy Britton It’s a breezy dinner in Barbados, with light music muted by the crash of the waves down below. Chicken tempura is on the menu, followed by a perfectly prepared Flying fish, accompanied by a […]

Rebranded Grand Sirenis Punta Cana Makes Debut

By the Caribbean Journal staff The rebranded Grand Sirenis Punta Cana is making its debut this weekend in the Dominican Republic. The former Sirenis Punta Cana Aquagames and Casino has completed a $30 million renovation, transformed into the new Grand […]

American Airlines Set to Launch First-Ever St Vincent Flights

By Alexander Britell The green hills and turquoise seas of the Grenadines have long been one of the most romantic places in the hemisphere, an unspoiled archipelago of the sort that inspires novels and one-way tickets. A big reason for […]

New Margaritaville Resort Opens Doors in Costa Rica

By Dana Niland CJ Contributor The ever-expanding Margaritaville brand has opened another resort in the Caribbean Basin. Jimmy Buffett’s Margaritaville Beach Resort Playa Flamingo celebrated its opening in Costa Rica with a ribbon-cutting ceremony this week. The debut comes after […]

Jimmy Buffett Is Opening a New Margaritaville in Costa Rica

By the Caribbean Journal staff Jimmy Buffett’s Margaritaville hotel brand is adding another new property in the Caribbean Basin. The new Margaritaville Beach Resort is set to debut in Costa Rica with a soft opening on Nov. 1, the company […]

The Bahamas Eyes a Rebirth in Grand Bahama

By Dana Niland CJ Contributor The Bahamas is looking to spur a rebirth on the island of Grand Bahama. The plan, according to Bahamas Tourism Minister Dionisio D’Aguilar, is to position Grand Bahama as a multi-destination vacation paradise “catering to […]

JetBlue Is Adding a New Nonstop Route From Westchester to Puerto Rico