jamaica falmouth
Hampden Estate in Falmouth.
News

Jamaica Eyes Unique Tourism Identity for Falmouth

By: Caribbean Journal Staff - February 18, 2020

Jamaica is looking to reposition its historic town of Falmouth, a town that is coming to its own as a full-fledged travel destination.

Jamaican tourism officials say they’ll be marketing the capital of the Trelawny parish “in its own unique way.”

Falmouth is often packaged as part of the tourism offerings of greater Montego Bay, something officials say they want to change. 

“Falmouth currently lacks what you would call identity branding,” said Jennifer Griffith, permanent secretary in Jamaica’s Ministry of Tourism. “The hotels and attractions that are in Falmouth are marketed or are perceived to be in Montego Bay, while those that are closer to St. Ann are being identified with the resort town of Ocho Rios. Now that is about to change.”

Falmouth, which is filled with Georgian architecture and centuries-old buildings, is also home to several of Jamaica’s most popular attractions, from Chukka Good Hope to rafting on the Martha Brae river to the Hampden Estate rum experience. 

The town “has been transformed into a first choice destination,” Griffith said, pointing to new hotel projects like the recently-debuted Excellence Oyster Bay and the Royalton properties in the area.  

“Falmouth has truly turned the corner where it now deserves its own branding and where it can finally free itself from the shackles of its more celebrated neighbors,” she said. 

— CJ

Popular Posts cape santa maria

From Anguilla to Aruba, the Best Caribbean Beaches to Visit This Summer

Forget the Hamptons, forget Santorini. And Florida? There’s a reason snowbirds go home in the summer. If you’re looking for a summertime beach getaway, the Caribbean is it. The water is deliciously warm, the trade winds keep you cool and […]


From Belize to Grenada, 10 Little Caribbean Beach Resorts to Visit Right Now 

karibuni

There are different resorts for different vacations, different tastes, different moods. For some, there’s something delicious about a pint-sized, tiny Caribbean resort, where the emphasis is on the intimate, the serene. Where the soundtrack isn’t a piped-in DJ set, but […]


Curacao Travel Is Booming, With More Hotels, Added Flights and a New Energy 

curacao travel is booming beach

The colorful streets of Willemstad; the floating bridge; the all-day party at Mambo Beach; the endless possibilities at Jan Thiel. Curacao has always been one of the most diverse places to visit in the region. Now, travelers have finally started […]


Related Posts seven mile beach with palm tree

Southwest Airlines Is Starting a New Nonstop Flight to the Cayman Islands 

That impossibly-clear water on Seven Mile Beach. The buzzing dining scene. The endless activity in Camana Bay. The world-class diving.  If you’ve been to the Cayman Islands, you know the feeling, and the richness of one of the Caribbean’s most […]


The Secret to Great Hospitality? For Barbados’ Top Hotelier, It’s “Excellence Everywhere”

barbados hotelier in front of chta sign

Renowned Barbados hotelier Patricia Affonso-Dass was recently crowned Caribbean Hotelier of the Year by the Caribbean Hotel and Tourism Association.  Affonso-Dass, the group general manager of Barbados’ Ocean Hotels Group, earned the honor during the CHTA’s Caribean Travel Marketplace conference, […]


The Top-Rated Caribbean Cruise Lines, According to Travel Advisors

celebrity cruises bahamas

It’s hard picking a cruise option these days, as the industry continues to roar back in the last few years, along with a slew of new offerings. And there’s where a seasoned Caribbean travel expert can help. In an unofficial […]


SUBSCRIBE!

Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.


No. Thank You