The PGA of America has launched a strategic alliance with resort company Bahia Principe on the Caribbean coast of Mexico. 

The new alliance will provide PGA branding opportunities to Bahia Principe properties on the Riviera Maya, including four resorts and the Riviera Maya Golf Club. 

The Riviera Maya Club, which was designed by Robert Trent Jones, Jr, includes an 18-hole championship course and a nine-hole Par 3 course. 

“We’re excited to partner with the Bahia Principe brand in Mexico,” said PGA of America Chief Innovation Officer Arjun Chowdri. “Their enthusiasm to partner with the PGA of America, not only to enhance golf tourism in Mexico, but support our mission of growing the game and positioning PGA Professionals in roles of influence, provides a fantastic opportunity for the PGA to positively affect golf in the region.”

The properties’ golf facilities will include player development and youth programming by PGA professionals, along with a push to position the area as a golf destination. 

“We could not imagine a better brand to partner with to continue promoting golf and Bahia Principe´s support of this sport,” said Bahia Principe Residences and Golf Managing Director Jaime Sitjar. “It is a true honor and great privilege for our company to have the PGA of America beside us, supporting and contributing together for the growth of golf in Latin America. This partnership reinforces our strategy, in order to continue offering our clients exciting experiences.”

For more, visit the PGA. 

— CJ