One of Saint Lucia’s newest hotels has unveiled a new brand identity. 

The Harbor Club, which is part of Hilton’s Curio Collection, has announced a new “lifestyle” identity under a newly-appointed general manager, Lester Scott. 

The rebranding will include new dining concepts, a daily entertainment lineup and new “signature excursions.”

“When I was first approached by this new project, I saw the immense opportunity that The Harbor Club held,” Scott said. “This is a relatively new hotel in a great location right on the harbor, which is really going to allow us to own the water. Travelers looking for adventure, entertainment and incredible food at an affordable price-point will really enjoy what we have to offer.”

The hotel has debuted the new 14North, a top-floor eatery with views of Pigeon Island and Rodney Bay, with a Caribbean-Asian fusion menu. 

That’s along with the relocated Sushi Bar, and Julia’s, the hotel’s all-day eatery which will focus on farm-to-table cuisine. 

Weekly entertainment will range from a “burgers and beer” night to a Sunday brunch. 

The Harbor Club also will be launching a regular sunset cruise from Thursdays to Saturdays. 

— CJ