Search Result for: new campaign

243 results found.

How Sammi Starr Is Giving a New Soundtrack to Bahamian Travel

Bahamas-born Sammi Starr, Sony Music recording artist, has announced the launch of “#Bahamas, Your Best Picture Deserves My Best Song,” a grassroots social media campaign aiming to share with the world Sammi’s love his country and the sounds of its […]

AMResorts Launching New Meetings and Incentives Expo

AMResorts, the Caribbean’s fastest-growing hotel company, has announced the launch of a major new expo focusing on the meetings and incentives sector. The TIME (The Incentives and Meetings Expo) event will take place at the Breathless Riviera Cancun Resort and […]

Celebrity Cruises Taps Airbnb Exec As New Chief Marketing Officer

Celebrity Cruises has named a new top marketing executive. Peter Giorgi steps in as the company’s new Chief Marketing Officer; he will oversee the brand’s new “Modern Luxury Lives Here” campaign, along with “aspects of the cruise line’s global marketing […]

Jamaica’s New Parliament

By Marcia Forbes, PhD CJ Contributor Fresh-faced Senators so Far It’s been a whirlwind of activities in Jamaica over the past two weeks in particular. National Elections came and went and a new 43 year old Prime Minister with his […]

How One Campaign Saved Jamaica $500 Million

By the Caribbean Journal staff It began as a simple campaign — one urging Jamaicans to eat local food and produce. 12 years later, it’s become a game changer, according to Norman Grant, president of the Jamaica Agricultural Society. The “Eat […]

Hyatt’s Newest Brand Executive

By the Caribbean Journal staff Hyatt Hotels Corporation has a new vice president of global brands. The company announced this week the appointment of Lara Migliassi, who will be responsible for brand development of Hyatt’s all-inclusive brands, along with Hyatt […]

There’s a Major New Caribbean Rum Shop at This Airport

A big new rum portal By the Caribbean Journal staff There’s a major new rum shop in the Caribbean — and it’s inside an airport. The duty free area at Barbados’ Grantley International Airport has opened a new “Caribbean Rum […]

Guyana’s New Cabinet

Above: Guyana Prime Minister Moses Nagamootoo is sworn in By the Caribbean Journal staff Guyana has a new Cabinet, following swearing in ceremonies this week. The 15-minister Cabinet includes members of both the A Partnership for National Unity and Alliance […]

St Thomas Stars in DIRECTV’s new Hannah Davis Ad Spots

Above: Hannah Davis in St Thomas By the Caribbean Journal staff After concluding its campaign with Rob Lowe, DIRECTV has brought its latest ad campaign to the island of St Thomas in the US Virgin Islands. Frequent DIRECTV pitchwoman Hannah […]

Antigua and Barbuda Names New Tourism Marketing Team

Above: the Galley Bay resort in Antigua By the Caribbean Journal staff Antigua and Barbuda has named a new marketing team for the country’s Tourism Authority. The country’s Minister of Tourism, Economic Development Investment and Energy, Asot Michael, has announced […]

Haiti’s Martelly Nominates Evans Paul as New Prime Minister

Above: Prime Minister-designate Evans Paul By the Caribbean Journal staff Haiti President Michel Martelly has nominated politician Evans Paul as the country’s next Prime Minister. Paul has been tapped to succeed former Prime Minister Laurent Lamothe following the latter’s resignation […]

VIDEO: FedEx Takes A Bottle of Pepper Sauce From Nevis to China in New Ad

By the Caribbean Journal staff One of FedEx’s newest ads has a Caribbean star. The company’s United Kingdom division has produced a new advertising film highlighting its “show the world” campaign, featuring Nevisian pepper sauce maker Llewellyn Clark. “Mine’s a […]

Haiti Prime Minister Laurent Lamothe on the New Haiti

Above: Haiti Prime Minister Laurent Lamothe (Photo: OPM Haiti) By Alexander Britell It’s been a period of change for Haiti in the nearly five years since the devastating earthquake in 2010. A country prone to often significant change has continued […]

Haiti Eyes Another Island For New Development Projects

Above: Haiti’s Prime Minister (above) in Gonave (Photo: OPM Haiti) By the Caribbean Journal staff Haiti’s development plans are expanding to another new island. As the country has looked to develop tourism projects on the island of Ile a Vache […]

VIDEO: A New Caribbean Rum Ad That’s About More Than Rum

Jamaica’s Appleton Rum recently launched a new advertising campaign — one that could mark a shift for the way Caribbean rums are marketed. It’s a departure from the typical pirate — and party-themed rum ads — it is a story that […]

Bahamas Appoints New Director General of Tourism

Above: the Bahamas By the Caribbean Journal staff The Bahamas has appointed Joy Ann Jibrilu as the country’s new director of tourism, Tourism Minister Obie Wilchcombe announced on Sunday. Jibrilu will succeed 30-year industry veteran David Johnson, who will become […]

Costa Rica Names New Tourism Minister

Above: the InterContinental in Costa Rica By the Caribbean Journal staff Costa Rica has named a new Minister of Tourism, following the election of President Luis Guillermo Solis last month. Businessman Wilhelm von Breymann will be the country’s new Tourism […]

Sneak Preview: Willy Monfret Tours Guadeloupe in New Video

Above: a scene from the next season of “Let Me Show You My Islands” By the Caribbean Journal staff Following last year’s release of “Let Me Show You My Islands,” Willy Monfret will soon be releasing the second season of […]

Jamaica Remixes “One Love” in New Tourism Commercial

Above: Jamaica Jamaica’s tourism campaign is taking One Love in a new direction — sort of. One Love has been the “theme song” of Jamaica’s tourism product for more than two decades, and the country’s latest commercial puts a slightly […]

Jamaican Small Businesses Going Green through New DBJ Programme

Above: DBJ Managing Director Milverton Reynolds, DBJ Project Coordinator Christopher Brown, Minister of State Julian Robinson and CAC 2000’s Steven Marston By the Caribbean Journal staff Jamaican small businesses are getting a green boost thanks to a new project from […]

Haiti Continues Reforestation Drive, Plans Two Million New Seedlings

Above: new seedlings being planted Tuesday in Galet By the Caribbean Journal staff Haiti President Michel Martelly visited an environmental project Tuesday, promising that Haiti would plant two million seedlings in the country by September. Martelly was observing a pilot […]

Haiti Unveils New Tourism Logo

Above: Tourism Minister Stephanie Villedrouin at the launch By the Caribbean Journal staff Haiti’s government and has unveiled a new logo for its tourism campaign, under the tagline “Experience It!” The new design, which was launched by Tourism Minister Stephanie […]

Guadeloupe’s Victorin Lurel Named France’s New Overseas Minister

Above: New Overseas Minister Victorin Lurel with Marie-Luce Penchard in Paris (Photo: OM) By the Caribbean Journal staff Victorin Lurel, the President of Guadeloupe’s Regional Council, has been appointed France’s new Minister for the Overseas Departments and Territories. Lurel will […]

Puerto Rico Governor Fortuño Announces New JetBlue Route from Washington

By the Caribbean Journal staff Puerto Rico Governor Luis Fortuño has announced new nonstop service by air carrier JetBlue between the Luis Muñoz Marín airport in San Juan and Ronald Reagan National Airport in Washington, DC. The Department of Transportation […]

Antigua and Barbuda’s National Football Team Gets New Name

By the Caribbean Journal staff Antigua and Barbuda’s national football team has received a new name, following a nationwide text-voting campaign. The club, which is ranked 90th in the world according to FIFA, is now the “Benna Boys.” But while […]

Jamaican Prime Minister Hopeful on New International Monetary Fund Agreement

Above: Jamaican PM Portia Simpson Miller (Photo: OPM) By the Caribbean Journal staff Jamaican Prime Minister Portia Simpson Miller said the new International Monetary Agreement that is soon to be negotiated will provide confidence to the business community. According to […]

British Virgin Islands Must “Keep Pace” on Renewable Energy: Minister

By the Caribbean Journal staff Green energy has to be a priority for the British Virgin Islands government, according to Minister for Communications and Works Mark Vanterpool. Vanterpool met last week with board members of the BVI Electricity Corporation to […]

Kent Gammon: What Are the Priorities of the New Jamaican Government?

By Kent Gammon Op-Ed Contributor The Peoples’ National Party led by the Hon. Portia Simpson-Miller, was handsomely rewarded by the Jamaican people in the country’s 16th general election, taking 42 of the 63 seats in the House of Parliament. The […]

A New Way to Fly to Abaco in The Bahamas