By the Caribbean Journal staff
One of FedEx’s newest ads has a Caribbean star.
The company’s United Kingdom division has produced a new advertising film highlighting its “show the world” campaign, featuring Nevisian pepper sauce maker Llewellyn Clark.
“Mine’s a special way of making pepper sauce. Mine takes time. It ages like wine,” he says. “People love my pepper sauce here on the island. But I want the whole world to try it! That’s my dream.”
The spot then shows the trip of a bottle of Clark’s pepper sauce from tiny Nevis around the world; of course, it does more than that: it shows the global reach of Caribbean creativity.
The pepper sauce completes its journey in China, with a Chinese mother receiving the package, wrapped in a St Kitts and Nevis flag, and feeding it to her husband.
“All around the world, I want to be there,” Clark says. “With that bottle of pepper sauce on the table.”
See the full ad below: