Search Result for: advertising
58 results found.
Ziggy Marley, Stephen Marley and John Varvatos Join Forces
Above: the new John Varvatos campaign By the Caribbean Journal staff A major US fashion house is tapping into the Caribbean. Designer John Varvatos’ is looking to a different genre for his latest campaign. Varvatos has joined forces with Jamaica’s […]
VIDEO: FedEx Takes A Bottle of Pepper Sauce From Nevis to China in New Ad
By the Caribbean Journal staff One of FedEx’s newest ads has a Caribbean star. The company’s United Kingdom division has produced a new advertising film highlighting its “show the world” campaign, featuring Nevisian pepper sauce maker Llewellyn Clark. “Mine’s a […]
Grenada Names New Tourism Minister in Cabinet Reshuffle
Above: Grenada (CJ Photo) By the Caribbean Journal staff Grenada has named a new tourism minister as part of a Cabinet reshuffle by Prime Minister Dr Keith Mitchell. Mitchell announced the move to name Yolande Bain-Horsford the country’s new Tourism […]
Interview With Jamaica Tourist Board Director Paul Pennicook
Above: Paul Pennicook (CJ Photo) By Guy Britton MONTEGO BAY — Paul Pennicook returned to the Jamaica Tourism Board in July as the country’s Director of Tourism for the second time — this time with more experience and a new […]
The Business of Caribbean Blogging
By Marcia Forbes, PhD CJ Contributor Blog Promo by Journo FOR SEVERAL reasons the newspaper ad surprised me. Firstly, it was placed by a journalist, a journo as they are also called, advertising himself and his skills, in particular his blog. […]
VIDEO: A New Caribbean Rum Ad That’s About More Than Rum
Jamaica’s Appleton Rum recently launched a new advertising campaign — one that could mark a shift for the way Caribbean rums are marketed. It’s a departure from the typical pirate — and party-themed rum ads — it is a story that […]
Forbes: Designing for Mobile Digital Content in the Caribbean
By Marcia Forbes, PhD CJ Contributor Marriage of Social & Mobile My desktop is only for traditional work, no Facebooking, Tweeting or Instagraming. Note, though, that I do use these social networks for what I call virtual work. I know, […]
Mini Cooper Ad Imagines Mini Usain Bolt
Above: the Gitam BBDO Ad By the Caribbean Journal staff A recently-released print advertisement for Mini Cooper imagined a “mini” Usain Bolt. The advertisement, meant to imply the pocked-sized speed of the Mini Cooper S automobile, was produced by advertising […]
Grenada’s New Tourism Brand
Above: Grenada By the Caribbean Journal staff Grenada has unveiled the country’s new tourism brand, revealing the tagline: “Pure Grenada.” The brand was officially launched at a ceremony on Friday at the Ministry of Tourism’s offices. “We know you are […]
Dominican Republic Unveils “Ambitious and Comprehensive” Citizenship Plan
Above: the National Palace in Santo Domingo By the Caribbean Journal staff The Dominican Republic unveiled today what the country is calling an “ambitious and comprehensive” immigration plan aimed at dealing in part with the country’s ongoing citizenship issue involving […]
Grenada Names Board of Directors For New Tourism Authority
Above: Grenada By the Caribbean Journal staff The Board of Directors has been officially announced for the newly-formed Grenada Tourism Authority, the Ministry of Tourism, Civil Aviation and Culture announced this week. The new members were officially named in the […]
How Government Aviation Taxes Negatively Impact Caribbean Tourism
The following is the text of a speech given by St Kitts and Nevis Tourism & International Transport Minister Richard Skerritt to the ICAO Plenary Session in Montreal on Wednesday. Mr President, Mr Secretary General, fellow delegates, distinguished ladies and […]
Turks and Caicos Islands Makes Tourism Push in Brazil
Above: TCI By the Caribbean Journal staff The Caribbean is increasingly looking to Latin America for hard-fought tourism dollars, and the Turks and Caicos Islands is the latest destination to look to tap into that market. Turks and Caicos Tourism […]
Barbados, China Looking to Finalize Air Services Agreement
Above: Bridgetown (CJ Photo) By the Caribbean Journal staff The recent meeting between Barbados Prime Minister Freundel Stuart and China President Xi Jinping included discussions about finalizing an air services agreement between the two countries. The two leaders met during […]
Forbes: The Business of Sport in Jamaica
By Marcia Forbes, PhD CJ Contributor A FEW DAYS AGO I attended a conference called “The Business of Sport.” Several representatives from various sporting bodies, including the Olympics Association, ESPN, NFL and West Indies Cricket, were in attendance alongside government […]
Usain Bolt Races Against “Insane” Bolt in Latest Ad Spot
Above: Usain Bolt By the Caribbean Journal staff What if Usain Bolt had a brother who was twice as fast? That’s the premise of the Jamaican gold medalist’s latest advertising pitch for US-based cable company Comcast, in which he runs […]
CHTA President Richard Doumeng Talks Caribbean Travel
Above: the Bolongo Bay Resort in St Thomas By Alexander Britell On Thursday, the long-awaited redesign of caribbeantravel.com officially launched. The new site, viewed as a new kind of portal for the Caribbean travel market, comes as the region faces […]
Caribbean Journal’s Entrepreneur of the Year 2012: Jamaica’s Tyrone Wilson
Above: Sagicor Life CEO Richard Byles and Tyrone Wilson (right) CARIBBEAN GOVERNMENTS often mention the need for the region to go digital. ICT — information and communications technology, for countries that have few natural resources, is a way to diversify […]
McNeill: 2013 Will Be “Groundbreaking Year” for Jamaican Tourism
Above: the Strawberry Hill Hotel & Spa in Jamaica By the Caribbean Journal staff Jamaica has earned $1.7 billion USD from tourism so far this year, and 2013 could surpass that number, according to Tourism Minister Dr Wykeham McNeill. The […]
Richard Doumeng: Investing Now to Promote the Caribbean Brand
By Richard Doumeng CJ Contributor Now is the time for the Caribbean to come together and reclaim its throne as the number one warm-weather destination in the world. The possibilities to brand and promote the “Caribbean” are endless, the CHTA […]
Forbes: Jamaican Television — Moneymaking Versus the Public Interest
By Marcia Forbes, PhD CJ Contributor Jamaica Jubilee Conversations To have participated in one of the five Jamaica Jubilee Conversations hosted as a part of this island’s celebration of its 50th anniversary as an Independent nation was an honour. “The […]
Op-Ed: Working Together to Promote the Caribbean Tourism Brand
By Richard Doumeng Op-Ed Contributor 2012 marks the 50th anniversary of the Caribbean Hotel and Tourism Association (CHTA). It’s also a time of continuing challenges for tourism in the region. A prolonged state of economic uncertainty in the world. Airlift […]
St Kitts and Nevis Hires a London Cab
Above: the St Kitts and Nevis-branded taxi in London By the Caribbean Journal staff One London taxi will have a Kittitian and Nevisian feel this summer, as part of a newly-launched campaign by the tourism authorities of St Kitts and […]
On the Ground: Journalism Ethics in Haiti
By Kathie Klarreich A few months into my Knight International Journalism Fellowship in Haiti, I was conducting a training session in a radio newsroom in the capital when a reporter danced through the open door. He proudly announced that he’d […]
OAS: “Clean Electoral Process” in Guyana’s November Elections
Above: Guyanese Ambassador to the OAS Bayney Karran (OAS Photo/Patricia Leiva) By the Caribbean Journal staff Guyana had an overall “inclusive and clean electoral process” in its recent national elections, according to the Organization of American States mission that observed […]
Interview with Jamaican Tourism Minister Dr Wykeham McNeill
By Alexander Britell Dr Wykeham McNeill was part of a sizable victory by the opposition People’s National Party in Jamaica’s national elections Dec. 29, winning his Western Westmoreland constituency and being appointed the country’s new Minister of Tourism and Entertainment […]
A New Dawn for Haiti Tourism?
Above: Cayes-Jacmel (Photo: HTO) By Maura R. O’Connor CJ Contributor When Dominican business entrepreneur Frank Ranieri wanted to get involved in tourism in the 1970s, he crossed the border into Haiti to see how it was done. “[Haiti’s tourism] was […]
Strong Winter Season Predicted for Jamaican Tourism Industry: Bartlett
Above: the GeeJam hotel in Port Antonio By the Caribbean Journal staff Jamaica is projecting a 5 percent increase in tourist arrivals for the 2011/2012 winter tourist season compared to last year, according to Tourism Minister Ed Bartlett. Bartlett was […]
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