Ziggy Marley, Stephen Marley and John Varvatos Join Forces

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Above: the new John Varvatos campaign

By the Caribbean Journal staff

A major US fashion house is tapping into the Caribbean.

Designer John Varvatos’ is looking to a different genre for his latest campaign.

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Varvatos has joined forces with Jamaica’s Ziggy and Stephen Marley for his new 2015 campaign.

The ads were shot in Austin, Texas in black and white by photographer Danny Clinch.

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“John Varvatos is proud to feature Ziggy and Stephen Marley in the Spring 2015 advertising campaign,” the company said in a statement.

It’s not the first foray into music for Varvatos, whose label signed a strategic partnership with Zac Brown’s Southern Ground Artists last year.

 

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