Above: the St Kitts and Nevis-branded taxi in London

By the Caribbean Journal staff

One London taxi will have a Kittitian and Nevisian feel this summer, as part of a newly-launched campaign by the tourism authorities of St Kitts and Nevis.

The 12-month campaign is a partnership with London Taxi Advertising.

“This is an exciting promotion for St Kitts and Nevis, particularly when all eyes will be on London and the Olympics in the coming weeks,” said Rosecita Jeffers, CEO of the St Kitts Tourism Authority. “The iconic status enjoyed by the London black cab makes it an ideal platform to promote and raise the profile of the destination.”

The St Kitts-Nevis Taxi has already taken to the streets of London.

Paul Tremarco, sales director at London Taxi Advertising, said the campaign would be particularly timely given what is projected to be the largest-ever outdoor audience in London for the Olympic Games.