Jamaica is setting a big marker for where it wants tourism to go next. The island’s Government has unveiled a strategic roadmap for the 2026/2027 fiscal year designed to significantly diversify the island’s tourism source markets and position Jamaica to reach 8 million annual visitors and $10 billion in tourism earnings by 2030. It’s an […]
By the Caribbean Journal staff While a Jamaican-accented Volkswagen commercial received much of the attention in the lead-up to the Super Bowl, the Bahamas unveiled a tourism commercial after halftime. The multimillion-dollar spot, which featured former Los Angeles Lakers star Rick Fox, who grew up in the Bahamas, and illusionist David Copperfield, was called “Behold.” […]
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