Antigua and Barbuda’s New Tourism Campaign Asks, “Why Choose?”
The newest tourism campaign from Antigua and Barbuda plays on the destinations twin-island identity, with locals from both Antigua and Barbuda showcasing their favorite things about their respective islands.
The spot, which features leads Junior Weathered from Antigua and Shakira James from Barbuda, takes travelers across the two islands, stopping at Valley Church Beach, Shirley Heights, Devil’s Bridge, Barbuda’s famous Pink Sand Beach, Barbuda Belle and Barbudan institution ‘Uncle Roddy’s’, Sheer Rocks restaurant, Stingray City and the Hells Gate Steel Orchestra.
Antiguans and Barbudans go up against one another to talk about what’s best about their islands.
“The unifying message behind the campaign is “Why choose when you can have the best of both islands. Visitors to Antigua are reminded that our sister-island Barbuda is only minutes away, and that both offer visitors two unique experiences in one vacation”, said Antigua and Barbuda Tourism Minister Charles Fernandez. “Our people, are our tourism ambassadors, and this is easily recognizd through the passion and enthusiasm displayed by the Antiguans and Barbudan within this campaign as they proudly speak about experiences that travelers can have when they visit our country.”
In each segment, Antiguans enthusiastically try to top Barbudanas, and vice versa.
In one scene, Weathered says “We got Nelson’s Dockyard. We got English Harbour… And we got the party. There’s more people here than on your whole island!”
His Barbuda counterpart responds with “Exactly man! You come to Barbuda, and you’ve got whole beaches all to yourself. And not just beaches. Pink. Sand. Beaches!”
“The new campaign is the extension of our AND campaign as we intentionally move to spotlight to the discerning and value conscious consumers, our twin-island destination and the luxurious and authentic experiences available in each,” said Colin James, CEO of the Antigua and Barbuda Tourism Authority.
You can watch the full video below: