More Than 87 Percent of Travelers Are Considering an All-Inclusive Resort, According to New Hyatt Research

New research commissioned by Hyatt’s Inclusive Collection finds that 87 percent of travelers have considered an all-inclusive resort, with repeat stays and younger travelers helping fuel the category’s continued growth.

The all-inclusive resort has changed. What was once viewed largely as a value-driven vacation option is increasingly becoming a mainstream choice across generations — and new research from Hyatt’s Inclusive Collection suggests the category still has considerable room to grow.

According to the study, 87 percent of U.S. and Canadian travelers across age groups and income levels have considered staying at an all-inclusive resort. Two-thirds of respondents said they have actually stayed at one within the past three years.

The numbers point to something larger than a temporary travel trend. Among travelers already familiar with all-inclusive vacations, 84 percent are repeat guests, suggesting that once travelers try the format, many return to it.

Hyatt says the findings reflect changing attitudes toward a category that has expanded rapidly across the Caribbean and Mexico in recent years, particularly at the higher end of the resort market.

A Different Kind of All-Inclusive Traveler

Perhaps the most revealing figure in the research is how perceptions have changed over the past five years.

Nearly 6 in 10 respondents said they are more likely to stay at an all-inclusive resort today than they were five years ago. The increase was particularly strong among travelers under 30, according to Hyatt.

Younger travelers have grown up with a very different version of the all-inclusive experience than previous generations. Newer resorts increasingly feature chef-driven restaurants, higher-end accommodations, private pools, wellness programs and more personalized experiences.

The category has also become significantly broader. Adults-only resorts, family properties, wellness-focused hotels and luxury all-inclusive resorts now occupy distinctly different parts of the market.

Hyatt itself has become one of the largest players in the segment through its Inclusive Collection, whose portfolio includes brands such as Secrets Resorts & Spas, Dreams Resorts & Spas, Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts and Impression by Secrets, with more to come like the Hyatt Vivid opening in Punta Cana this year.

Why Travelers Keep Coming Back

The appeal still begins with one of the original promises of the all-inclusive vacation: knowing much of the trip cost in advance.

But Hyatt’s findings suggest the appeal now extends beyond price.

Travelers increasingly value the simplicity of having accommodations, meals, drinks and many resort experiences included within a single stay. The model can make planning easier, particularly for couples, families and groups trying to manage the cost of a Caribbean vacation before they arrive.

Personalization appears to be increasingly important as well.

Nearly 80 percent of respondents said the all-inclusive resorts they had visited did a good job of understanding their preferences.

The finding is significant in a category historically associated with standardized resort experiences. Newer properties have increasingly tried to offer greater variation, whether through room categories, restaurant concepts, wellness programming or smaller experiences within larger resorts.

The Caribbean Is at the Center of the Growth

The Caribbean remains one of the most important regions in the global all-inclusive market.

Destinations including the Dominican Republic, Jamaica, Aruba, Curaçao and Saint Lucia have seen major additions to their all-inclusive hotel inventories, while established destinations such as Punta Cana and Montego Bay continue to attract new investment.

Hyatt has been especially aggressive in the region, adding new properties and brands while expanding its existing all-inclusive portfolio.

The company’s growth reflects broader competition across the sector as major hospitality companies pursue travelers who increasingly expect both the convenience of an all-inclusive stay and the amenities associated with more traditional luxury hotels.

The research suggests those investments are arriving alongside a meaningful change in consumer behavior.

Travelers are not simply considering all-inclusive resorts more frequently. Many are returning after their first stay, while younger travelers appear increasingly open to making all-inclusive vacations part of their regular travel habits.

What It Means

The most important takeaway may be the breadth of the category’s appeal.

An 87 percent consideration rate across age and income groups suggests that all-inclusive travel is no longer confined to a narrow segment of vacationers. At the same time, an 84 percent repeat-guest rate indicates that the model is retaining travelers once they experience it.

Younger travelers could prove especially important to the category’s next chapter.

If travelers under 30 continue adopting all-inclusive resorts at higher rates, hotel companies will have an incentive to keep adding newer concepts, more experiential programming and higher-end properties across the Caribbean.

The all-inclusive resort may still be built around convenience. Increasingly, though, travelers appear to be choosing it because of what they can experience once they arrive.