Martinique Eyes Tourism “Resurgence”
The French Caribbean island has long been one of the most vibrant, fascinating destinations to visit in the wider Caribbean.
And now the island is looking for a new era of tourism “resurgence,” according to Benedicte de Geronmimo, the new leader of the Martinique Tourism Commission.
“Tourism is a solid lever of our economic development because it is transversal. We have to be attentive and inventive to bounce back. Martinique has tremendous assets that I intend to energetically promote with all professionals in the tourism sector,” she said. “Martinique is a strong destination, a visitor’s destination of excellence. I intend to melding more thoroughly our identity, our culture, our heritage, our landscapes, our gastronomy, our AOC rums or our artists. I aspire to go towards a ‘Martiniquality,’ a Martinique synonymous with quality.”
The island’s new push will include a multi-faceted approach, including a focus on events and on sustainable tourism, the latter an area in which Martinique has a broad offering, from its UNESCO biosphere reserve to its traditional sailing culture.
Martinique is also looking to promote the candidacy of both Mont Pelee and the Pitons du Carbet as a UNESCO World Heritage Site, Di Geronimo said.
The ultimate goal, Di Geronimo said, is to “relaunch” the destination, particularly in the all-important US market.
“Together we will step up to the challenge of a strong resurgence,” she said. “It is through the efforts of each and every one of us that we will be able to reassure our visitors and to seek a better tomorrow. Martinique is resilient and we can count on the exceptional support of our long-time US industry partners, which are allowing us to reconnect with our American friends.”
American Airlines is currently operating year-round flights to Martinique.
