By Dana Niland
CJ Contributor

Air carrier JetBlue is making moves in the cruising world.

JetBlue is partnering with CruisingStore to to help travelers customize their vacation experience and add flights and other offerings, all in one place.

Through the airline’s new cruise booking and planning platform, customers are able to bypass the process of finding the right cruise and the traditional model contacting a travel agent to book.

“AI is changing how we travel and our goal is to be at the front of the curve,” said Marty St. George, Executive Vice President, Commercial and Planning, JetBlue. “We’ve already incorporated artificial intelligence into vacation planning and now our partnership with CruisingStore means customers will quickly be able to find the cruise that’s right for them and book their flights all in one place.”

JetBlue has joined with CruisingStore to introduce a new platform that helps travelers make informed decisions when selecting cruises.

The “intelligence engine” technology elevates JetBlue’s cruise travel site, identifying cruise vacations that meet a customer’s budget, destination preferences and other activities.

Officially launching this month, CruisingStore “aims to innovate the cruise vertical with a more advanced, customer-focused and supplier-friendly cruise shopping experience.”

“We are incredibly excited to announce a partnership with JetBlue, who has been an innovator in the travel space for many years,” said Dwain Wall, chief executive officer of CruisingStore. “We have worked hard to create a solution to the many long-standing and intractable execution challenges facing the cruise and airline industries and with CruisingStore.com, we are pleased to have that solution now readily available.”

JetBlue’s partnership with CruisingStore is the latest in the airline’s evolution to offer more personalized trip experiences.