Hyatt to Introduce New Global Loyalty Program

Hyatt Hotels has unveiled its new global loyalty program, which is set to launch March 1, 2017.

The new plan is called World of Hyatt, and it includes three elite tiers: “Discoverist,” “Explorist” and “Globalist.”

“At Hyatt, we are in the business of caring for people so they can be their best,” said Mark Hoplamazian, president and chief executive officer, Hyatt Hotels Corporation. “Inspired by our purpose, World of Hyatt is about celebrating our members by understanding the people, places and experiences at the heart of their world. The more we understand them, the better we can care for them and design unique experiences with them in mind.”

World of Hyatt will see members receive more rewards as they advance through each tier based on qualifying nights or base points.

Discoverist, at 10 qualifying nights or 25,000 base points; Explorist, at 30 qualifying nights or 50,000 base points or Globalist, at 60 qualifying nights or 100,000 base points.

“We built World of Hyatt on insights we learned from our guests, identifying more opportunities to increase our engagement with members across our portfolio,” said Jeff Zidell, senior vice president, Hyatt. “The program will deliver on exactly what our members want – a broader range of benefits and more attainable rewards to experience with the most important people in their lives.”

Other benefits include a free night award for staying at five different Hyatt brands; confirmed suite upgrades at the time of booking for qualifying elite members; and base points that count toward tier status, including base points earned for dining and spa experiences.

Hyatt’s existing Hyatt Gold Passport program will remain in effect though Feb. 28, 2017.

Qualifying activity beginning in January will count toward earning status in the new program.

More on World of Hyatt here.