Above: Barbados (CJ Photo)

By the Caribbean Journal staff

Barbados would “welcome” assistance from Spain on how to improve the marketing and packaging of its UNESCO World Heritage Site in Bridgetown, the government said this week.

Tourism Minister Richard Sealy said this week that heritage tourism was a “key area” of cooperation with Spain. The Minister was speaking following a meeting with Spanish Ambassador to Barbados, Jose Maria Fernandez de Turiso.

“We have this tremendous asset — Historic Bridgetown and Its Garrison — and the question is, how do we get more people to come and see it?” Sealy said .”The Spaniards and Italians understand that well because they have several sites on the list.”

Barbados has largely been unable to attract tourists from Spain itself, according to the Minister, who said he was optimistic that travel from Spain to Barbados would improve.

“We can learn from Spain and we are hoping we can get on its radar,” he said. “There is tremendous potential there.”

Bridgetown and Its Garrison were named a UNESCO World Heritage Site in 2012.