Barbados Tourism Looks to New Markets

By: - August 11th, 2011

Barbados’ Tourism Ministry is looking to a number of new markets, particularly with the expansion of airlift into countries not previously explored.

Minister of tourism Andrew Cox said he had undertaken a number of new initiatives looking to expand the country’s tourism markets, and cited the introduction of low-cost carrier REDjet as a potential driver of growth.

Cox also said the UNESCO’s decision to name historic Bridgetown and its Garrison as a World Heritage Site had given the island a significant boost in its value as a destination.

In an interview with Caribbean Journal last week, Jamaican Tourism Minister Edmund Bartlett said the country was looking to Latin America in particular as a potential new source of growth.

–Barbados Information Service

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