Barbados’ Tourism Ministry is looking to a number of new markets, particularly with the expansion of airlift into countries not previously explored.
Minister of tourism Andrew Cox said he had undertaken a number of new initiatives looking to expand the country’s tourism markets, and cited the introduction of low-cost carrier REDjet as a potential driver of growth.
Cox also said the UNESCO’s decision to name historic Bridgetown and its Garrison as a World Heritage Site had given the island a significant boost in its value as a destination.
In an interview with Caribbean Journal last week, Jamaican Tourism Minister Edmund Bartlett said the country was looking to Latin America in particular as a potential new source of growth.
–Barbados Information Service