Caribbean Travel Advisor

This Caribbean Hotspot Has a New Travel Agent Program 

By: Caribbean Journal Staff

It’s one of the hottest destinations in the Caribbean right now, with surging arrivals after decades off the travel radar. 

And now it’s got a brand-new travel agent program. 

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Beaches Resorts Just Launched an “Endless Summer” Sale in Turks and Caicos and Jamaica

By: Caitlin Sullivan

Beaches Resorts has launched its Endless Summer Sale, offering discounts and added inclusions for late summer travel across its resorts in Jamaica and Turks and Caicos.

Available to book through June 15, 2025, the promotion applies to travel between August 22 and October 31, 2025, and includes up to 65 percent off accommodations. The offer also features a set of added benefits geared toward families:

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The ASTA Just Named The Bahamas Its Top International Partner. Again.

By: Caitlin Sullivan

For the second year in a row, the Bahamas Ministry of Tourism has been named the American Society of Travel Advisors (ASTA) International Destination Partner of the Year, reaffirming the destination’s continued partnership with the global travel trade.

The award was announced during the ASTA Travel Advisor Conference held May 21, 2025, at the Salt Palace Convention Center in Salt Lake City.

It was voted on by ASTA Member Advisors across the country. It recognizes international destinations that demonstrate outstanding support to travel advisors and a sustained commitment to delivering high-quality tourism experiences.

The Bahamas has maintained a strong presence in the U.S. market through a combination of targeted outreach, trade education, and cooperative marketing initiatives. Its tourism ministry has consistently worked to position the islands as both a diverse and accessible destination for travelers—offering a range of experiences across 16 main islands, from luxury resort stays to culturally immersive getaways.

The Bahamas has long seen the importance of the advisor community in driving bookings and shaping traveler perceptions, particularly in a competitive Caribbean landscape where destinations continue to vie for attention amid evolving consumer demand.

The ASTA Travel Advisor Conference is one of the industry’s leading trade gatherings, bringing together travel professionals, suppliers, and destination representatives from around the world. The Bahamas’ recognition at this year’s event underscores the destination’s strategic emphasis on advisor engagement and its efforts to strengthen long-term relationships across the sector.

The award follows a period of continued growth for tourism to The Bahamas, which has seen record-breaking visitor arrivals and expanded airlift from key U.S. markets in the last year.

Saint Lucia’s New Luxury Resort Is Now Taking Bookings 

By: Alexander Britell

It’s one of the most exciting openings of 2025, and a new luxury addition to the island of Saint Lucia. 

And now it’s officially taking bookings, Caribbean Travel Advisor has learned. 

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This Turks and Caicos All-Inclusive Resort Just Joined Virtuoso 

By: Guy Britton

The all-inclusive Ambergris Cay private island resort in the Turks and Caicos Islands, has been added to the Virtuoso portfolio, becoming the second private island resort and ninth overall property in the country to join the international network.

Virtuoso is a global consortium of more than 2,300 luxury travel providers in 100 countries. The inclusion of Ambergris Cay connects the resort with a network of over 20,000 travel advisors specializing in high-end travel.

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These Two Dominica Hotels Are Making a Big Adventure Travel Push

By: Karen Udler

They’re two of the top hotels on the island of Dominica, an island known for its adventure. Now, the Fort Young Hotel and Secret Bay resort are making a bigger push in the sector. 

GEMS Holdings Limited, parent company of both properties, has announced a strategic partnership with adventure travel pioneer Dan Austin, marking a significant step in the company’s efforts to elevate Dominica’s profile in the global adventure and experiential travel market.

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Atlantis Paradise Island Has New Commissions and Rewards for Travel Advisors

By: Caitlin Sullivan

This May, Atlantis Paradise Island is rolling out the red carpet for travel advisors, offering a full month of elevated commissions, exclusive rewards, and enticing sweepstakes as part of its annual celebration of the advisor community.

From May 1 through May 31, 2025, advisors who book stays at any of the resort’s iconic towers — including The Coral, The Royal, The Cove, The Reef, and Harborside — will enjoy significantly boosted commission rates and a chance to win luxurious prizes.

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The Club Med Punta Cana Is Unveiling a Major Renovation in September

By: Caitlin Sullivan

Club Med Punta Cana, a cornerstone of the all-inclusive brand’s Caribbean portfolio, is undergoing a full-scale renovation aimed at delivering a sharper, more immersive guest experience ahead of the 2025 winter season. Travel advisors should take note: the enhanced product will be ready to welcome clients by mid-September 2025.

This next phase of updates builds on recent improvements made between 2023 and 2024, which included the debut of a revamped Hispaniola restaurant, upgraded family accommodations, a new wedding venue, the largest water park in Club Med’s global portfolio, and a Cinq Mondes Spa.

The 2025 refresh is focused on social spaces, food & beverage, and room upgrades, all designed to reflect the resort’s Caribbean setting while enhancing the guest journey from arrival to departure. Here’s what to expect:

inside a room
Inside a new-look room.

Key Highlights for Advisors:

1. New Buena Vista Welcome Area:
This redesigned open-air reception area is being positioned as the “heartbeat” of the resort, with a panoramic layout and bohemian-inspired design. The space offers ocean views and lush landscaping, setting a strong first impression.

2. Expanded Dining Options:

  • Main Restaurant Overhaul: A complete revamp introduces a multi-station culinary experience featuring more than 10 international cuisines. The layout supports both indoor and outdoor seating.
  • New Poolside Bar – Joia: This reimagined bar brings in Dominican influences and flexible lounge-style seating, ideal for both daytime refreshment and nighttime cocktails.
  • New Coffee Shop: Offers grab-and-go snacks, coffee, and light fare in a laid-back Caribbean setting.

3. Upgraded Accommodations:
The Costa del Coco Deluxe Rooms are being fully renovated with new interiors, private balconies, and spa-style bathrooms. These rooms are already open for September 2025 bookings and cater to clients looking for upgraded comfort with a local design touch.

Bottom Line for Travel Advisors:

With significant updates across core resort pillars—arrival, dining, accommodations—Club Med Punta Cana is positioning itself as a stronger sell for clients seeking a modern all-inclusive in the Dominican Republic. These enhancements make it easier to target families, couples, groups, and destination wedding clients alike.

This Summer’s Top Caribbean Destinations, According to Travel Agents

By: Joe Pike

With summer only a few months away, many Caribbean advisors are seeing the usual suspects like Jamaica and Turks and Caicos dominate bookings for the season, while others have reported spikes in business to Punta Cana and St. Lucia.

Here’s why those destinations, and other Caribbean hot spots, are popular heading into this summer, where clients are booking in the popular islands and what Caribbean islands are emerging as summer powerhouses going forward.

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Virtuoso Just Added a New Preview Property in the Caribbean

By: Caitlin Sullivan

It’s the newest ultra-luxe resort in the Caribbean, and now Virtuoso has added it as its next Caribbean Preview Property. 

So where is it?

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Saint Lucia’s Serenity at Coconut Bay Just Extended Its Double Rewards Offer

By: Caitlin Sullivan

Travel agents get double rewards for seven-night stays they book at the adults-only, all-inclusive Serenity at Coconut Bay resort in Saint Lucia. 

And now that offer is extending, now through April 30, the property has confirmed. The promotion means agents can earn up to $300 per booking, along with a 15 percent commission. 

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This Caribbean Resort Is One of the World’s Best, According to British Airways Holidays Ratings 

By: Caitlin Sullivan

The private peninsula in Antigua. One of the Caribbean’s most beautiful beaches. A five-star all-inclusive experience. Travelers (and CJ readers) have always loved the Galley Bay Resort and Spa in Antigua.

Now, the resort has another major accolade: the British Airways Holidays’ Customer Excellence Award. 

The award is given to the top 8 percent of British Airways’ 11,000 global hotel partners.

Most importantly, the determination is based on verified customer reviews. It’s a “guest driven honor,” according to the company. Overall, Galley Bay received a 4.7 out of 5 star rating. 

That includes Galley Bay, which has 90 rooms and suites, a Michelin-caliber executive chef, a world-class spa and some of our favorite toes-in-the-sand rooms in the Caribbean (along with the endlessly romantic Gauguin Suites)

“We’ve recognized your hotel because you have gone to great lengths to ensure every detail is just so and often exceeding expectations when it’s mattered the most,” said Andrew Flintham, Managing Director of British Airways Holidays.

Notably, Galley Bay also recently joined the Virtuoso network of luxury travel agents. 

Galley Bay is part of the Elite Island Resorts portfolio, a Caribbean-leading collection of properties set in Antigua, Barbados and Panama. (That includes another Virtuoso resort, Antigua’s adults-only Hammock Cove resort).

For more, visit Elite Island Resorts. 

This is the Biggest Trend in Luxury Caribbean Travel Right Now

By: Caitlin Sullivan

Design. Service. Food and beverage. Experiences. Space. They all form an essential core of the luxury travel experience, particularly in the Caribbean, a region where luxury manifests itself in unique ways. 

After all, Caribbean luxury isn’t identical to luxury in New York or Paris; it takes a different shape, and caters to different demands. 

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Antigua and Barbuda Names New Tourism Advisory Committee, With 10 Travel Advisors 

By: Caribbean Journal Staff

Antigua and Barbuda has named 10 top travel advisors to the destination’s Tourism Advisory Committee. 

The new agents include Paula McCarty, Travel Smart with Paula; Natalie Fagglanelli, Bayside Travel; Kimberly Jacoby, Romantics Travel; Donna Blasi, Blissful Honeymoons and Destination Weddings; Mark Hennigan, Destination Weddings and Honeymoon Specialist; Kathy Brancifort, First Class Travel; Viviane Gringer, Travel Edge; Roberta Long-Keileher, Protravel International; Daren Southgate, Tzell Long Island and Sally Smith, Travelsmiths.

“I am encouraged that this distinguished group of travel professionals has agreed to serve as advisors to the Authority and the wider Antigua and Barbuda tourism community. Their extensive industry knowledge and expertise in the changing travel landscape will be crucial in shaping initiatives to enhance the Antigua and Barbuda brand,” said Dean Fenton, Director of Tourism at the Antigua and Barbuda Tourism Authority for the US market. 

The members are based in states across the US. 

The committee is part of the destination’s longtime focus on the travel advisor community. 

“Visitors to Antigua and Barbuda benefit from the expert knowledge and personalization the travel advisor provides as they tailor their clients’ trips to ensure a unique and customized experience,” Fenton said. “In turn, for the next twelve months, the Antigua and Barbuda Tourism Authority sales and marketing programs will benefit from the knowledge that the members of the Advisory Committee have of the marketplace and the experience their clients seek”. 

The State of Cancun Tourism Right Now, According to Travel Agents 

By: Joe Pike

It was recently reported that Cancun’s international airlift numbers have dropped since this time last year, but many Mexican Caribbean-focused travel advisors are not seeing the effects in their Cancun business.

“Cancun is still my most booked destination again this year,” said Kacie Walls, an advisor for Travelista Travels.

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Beaches’ New Caribbean Resort Is Now Taking Bookings 

By: Jose Antonio

Beaches Resorts is now taking bookings for its newest resort concept, Caribbean Travel Advisor has learned. 

The new $150 million development is a 100-acre, 101-room resort pegged to debut next spring.

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The Winners of the 2025 Caribbean Travel Advisor Awards 

By: Joe Pike

Caribbean Journal has unveiled the winners for the inaugural Caribbean Travel Advisor Awards top advisors from around the country in such categories as Best Big Agency to Best New Agency.

The results were the product of two months of voting by members of Caribbean Travel Advisor, the world’s only Caribbean-focused travel agent publication.

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How Spring Break Travel Is Changing in the Caribbean

By: Joe Pike

Several Caribbean advisors are reporting an overall drop in spring break travel amongst college students, a trend that has been evolving for years, but especially post-COVID.

Emily Bertsch, an advisor with VIP Vacations, Inc., said roughly 80 percent of VIP’s spring break bookings for 2025 booked earlier this year with “a bunch more” bookings expected this month.

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Hilton’s 500-Room Dominican Republic All-Inclusive Has a New Opening Date

By: Caribbean Journal Staff

The highly-anticipated new Zemi Miches All-Inclusive Resort in the Dominican Republic has a new opening date, Caribbean Travel Advisor has learned. 

The new resort is part of a growing network of resorts in the town of Miches on Samana Bay, an area that has been seeing massive investment and a wave of new properties. 

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Kingston, Jamaica Is Heating Up. This is Where Travel Advisors Should Stay to Experience the City 

By: Caribbean Journal Staff

Kingston, Jamaica has been heating up as a travel destination in recent years, with more and more visitors drawn to the capital for its unique blend of art, culture and food.

Now there’s a great way to experience the destination as you begin to sell Kingston to clients. 

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The Travel Agency Owners Forum Is Coming to Antigua 

By: Dana Niland

The Caribbean’s next big conference for travel agency owners will be in Antigua and Barbuda this fall, Caribbean Travel Advisor has learned. 

The Travel Agency Owners Forum, produced by the Travel Show Marketing Group, will run in Antigua from Oct. 25-30. 

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This Isla Mujeres Resort Just Joined Virtuoso 

By: Dana Niland

One of the top all-inclusive resorts on Isla Mujeres has officially joined the Virtuoso global travel network. 

The adults-only, all-inclusive Impression Isla Mujeres by Secrets, which opened in 2023, is the newest addition to Virtuoso. 

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Barbados’ Patricia Affonso-Dass on the Art of the Boutique All-Inclusive Resort

By: Joe Pike

Since its inception roughly 16 years ago, the Ocean Hotels Group has made significant strides in transforming the South Coast of Barbados into an area of the country that is synonymous with high-end all-inclusive resorts.

Patricia Affonso-Dass, group general manager of the Ocean Hotels Group in Barbados, recently shared a brief history lesson on Ocean Hotels Group as well as the company’s future plans, including a possible expansion within Barbados and a few more in other Caribbean destinations.

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St Maarten’s Top Travel Trade Show Is Back. Here’s What You Need to Know. 

By: Caribbean Journal Staff

The top travel and tourism tradeshow in St Maarten is back once again this year. 

This year will be the 17th annual edition of SMART, which last year saw more than 1,000 business meetings and delegates from 25 different countries. 

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When Are Hyatt’s Two New Dominican Republic All-Inclusives Opening?  

By: Caribbean Journal Staff

Hyatt is opening two major new all-inclusive resorts this spring, and now both of them have opening dates. 

The newest Secrets and Dreams resorts in the Dominican Republic are both nearing their debut, Caribbean Travel Advisor has learned. 

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