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Caribbean Travel Advisor, News

What Travel Advisors Need to Know for 2026

By: Joe Pike

Advisors are preparing for a battle with artificial intelligence in 2026 and beyond, as one the most common trends reported by Caribbean travel specialists heading into the new year involves efforts to upgrade technology to compete against robots.

From a slew of agencies switching to new Customer Relationship Management (CRM) systems to a new appreciation of advisor-related certification, advisors are looking to start the new year by making sure they have everything they need to yet again show that the human touch outweighs auto-generated travel tools.

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