St Kitts to Host ASTA Caribbean Showcase in 2026
St. Kitts is set to welcome one of the travel industry’s premier gatherings next year. The island has been named the official host destination for the fifth ASTA Caribbean Showcase, taking place Aug. 23–27, 2026.
The announcement follows the Tourism Authority’s active participation at the 2025 Caribbean Showcase in Jamaica, where the team engaged with global travel professionals to strengthen St. Kitts’ positioning as a leading Caribbean destination.
Hosting the 2026 edition is a milestone moment for the island, underscoring its rising profile within the travel advisor community. Attendees will have the opportunity to experience St. Kitts’ authentic culture, lush landscapes, and vibrant local experiences firsthand — creating personal connections that often lead directly to future travel bookings.
“St. Kitts being selected as the host country for the 2026 ASTA Caribbean Showcase is a testament to the significant strides that the island has made in increasing its brand visibility,” said Kelly Fontenelle, Chief Executive Officer at the St. Kitts Tourism Authority. “Travel agents play a critical role in driving visitation, which is integral to our marketing strategy.”
Hon. Marsha T. Henderson, Minister of Tourism, emphasized the power of relationships with the travel trade. “In St. Kitts, we prioritize the art of personal connections with our travel agents,” said Minister Henderson. “ASTA’s travel agents will benefit tremendously through fostering deeper connections with the island, which ensures that when they sell the destination to their clients, it is executed meaningfully.”
Zane Kerby, President and CEO of American Society of Travel Advisors, praised the partnership: “The Caribbean Showcase is a cornerstone of ASTA’s commitment to building meaningful, mutually beneficial partnerships between advisors and the destinations they sell. We’re thrilled to bring this program to St. Kitts in 2026, where advisors will gain firsthand knowledge and inspiration to better serve their clients while supporting the region’s sustainable growth.”
With its focus on cultivating strong trade relationships and elevating its global visibility, St. Kitts continues to prove itself as a small island with a powerful tourism impact.
