A new addition

By Dana Niland
CJ Contributor

Fathom, Carnival Corporation’s “social impact” cruise line, has appointed Ron Fenska as its Vice President of Sales.

Fenska will be responsible for leading the brand’s overall sales strategies and initiatives, including management and oversight of group travel, travel professionals, and emerging segments.

He will also help to identify new markets and development and implement offers and incentives.

“Ron is a goal driven leader who has a history of exceeding sales goals and objectives at every stage of his illustrious career, and a proven track record identifying and leveraging like-minded partnerships within the trade and affinity space,” said Tara Russell, President of Fathom and Global Impact Lead for Carnival Corporation. “Ron is the perfect complement for our growing team as we prepare for our first sailing, which is less than 100 days away. We are ready to make an impact on a scale the world has never seen.”

Fenska joins Fathom with over 25 years of travel and hospitality sales experience.

“I am thrilled to join the Fathom team and lead the operation to new successes by leveraging the strong programs and strategies already in place,” said Fenska. “I am eager to help drive Fathom’s growth, and help the brand reach travelers who are searching for meaningful experiences and are looking to make a difference.”

The brand will begin operating out of the Port of Miami in April 2016, and its first impact travel destination will be the Dominican Republic and then Cuba.