The Caribbean Tourism Organization has launched its new campaign for 2016, and it’s got a specific focus: romance.

The Barbados-based CTO is calling 2016 the “year of romance in the Caribbean,” celebrating “everything romantic about the region.”

The campaign will highlight the region as the “leading choice for a romance vacation for consumers and travel planners selling the region.”

“With over 30 destinations to choose from, the Caribbean region provides the perfect backdrop for a romantic getaway highlighted by pristine beaches, secluded accommodations, an abundance  of land and water activities, top-notch spa services and personalized attention that meets the needs of the most discerning traveler,” said Hugh Riley, secretary general of CTO. “The Year of Romance in the Caribbean will spotlight the romantic features of our region beyond the traditional times of year such as Valentine’s Day. A romantic theme is easily embraced by all of our member destinations 365 days a year,” Riley noted.

Over the course of the year, the CTO, in cooperation with the Caribbean Hotel and Tourism Association, will focus on everything from the renewal of vows to inviting celebrity couples to get married in the Caribbean.

“We anticipate that in addition to the ideas we provide our members, the countries and hotels will develop their own plan of action for promoting romance in their individual destinations,” Riley said. “The theme is inclusive of our partners, both public- and private-sector. Caribbean hotels, travel agents and tour operators are urged to create their own romantic ideas or adopt ones being embraced by the destinations.”