The Antigua and Barbuda Tourism Authority has named a new chairman of its board of directors. 

The organization has announced the appointment of Vernon Jeffers Sr to the role, succeeding Dr Lorraine Raeburn. 

Raeburn had served in the role from January 2018 to January 2023. 

“We are delighted to welcome Mr. Jeffers as Chairman of the Antigua and Barbuda Tourism Authority,” said Antigua and Barbuda Tourism Minister Charles Fernandez. “We have full confidence in his ability to lead the team at the Antigua and Barbuda Tourism Tourism Authority. Jeffers brings a wealth of experience that will be called on, as the organization moves through this pivotal and exciting period of regaining growth in the cruise, yachting, and stayover arrivals, expanding into new markets and promoting Antigua and Barbuda’s vital tourism industry.” 

Jeffers, a past executive chairman of the Antigua and Barbuda Hotel and Tourism Association, is currently the managing partner of the Jewels Management and Consultancy. 

“As we look at the competitive landscape, and examine closely how we market Antigua and Barbuda, not only must we continue to engage our traditional partners, but we as a Board must ensure that the CEO and his team have the resources to continue to drive the marketing effort, with digital marketing playing an even more significant role in the market mix. I look forward to ensuring that the tools and a unified marketing strategy, brings about increased airlift and stay-over visitors, due to improved returns on marketing spends”, said the ABTA Chairman. 

The current board members are:

Vernon A. Jeffers Sr. – Chairman 

Alan Hosam – Deputy Chairman 

Walter Christopher – Permanent Secretary – Ministry of Tourism 

Rasona Davis-Crump – Financial Secretary – Ministry of Finance 

Colin C. James – CEO – Antigua and Barbuda Tourism Authority  

Nicole Mathurin – Director 

Hilary Ambrose – Director 

Arlene Edwards – Director 

Celia Roberts-Morgan – Director

For more, visit Antigua and Barbuda.