JAPEX, Jamaica’s leading tourism trade show, is going virtual this year, the Jamaica Tourist Board announced this week. 

JAPEX, the Jamaica Product Exchange, will be held virtually from Nov. 9-10, with the Jamaica Hotel and Tourist Association and the Jamaica Tourist Board engaging travel trade partners and  “providing a distinct forum for leading suppliers of the Jamaican tourism product to meet with travel wholesalers and tour operators from all over the world,” according to a statement. 

Even with the virtual format, there will be elements of a traditional trade show, officials said. 

That will include a keynote presentation by Jamaica Tourism Minister Edmund Bartlett; a “virtual” trade show floor, breakout and training sessions and one-on-one pre-scheduled video meetings with travel partners. 

“JAPEX has always been a marquee event on Jamaica’s tourism calendar and we’re looking forward to another successful show,” said Donovan White, Jamaica’s Director of Tourism. “While we are unable to meet in-person this year, we have an exciting opportunity to engage virtually, providing access for our delegates to learn about new destination offerings, hear about how our protocols have been implemented to keep residents and visitors safe, as well as secure new deals, positively impacting and strengthening our tourist industry.”

For more, visit JAPEX. 

— CJ