ian fleming villa with beach and green trees
Ian Fleming's villa at Goldeneye in Jamaica.

In Jamaica, the Travel Boom Continues 

By: Caribbean Journal Staff - May 9, 2024

A tourism renaissance that began largely in the summer of 2021 in Jamaica is showing no signs of abating. That’s what the latest numbers show about the high-profile Caribbean destination. 

So faro this year, Jamaica has welcomed 1.7 million visitors, including 1.016 million stopover arrivals and more than 700,000 cruise passengers. 

For stopover arrivals, that represents a 4.6 percent increase in stopover visits; it also means a 23 percent jump in cruise arrivals compared to the first four months of 2023. 

jamaica adults-only location on the beach
The Azul resort in Negril.

“We are grateful to see continued growth in our arrivals and earnings, which speaks to the confidence our tourism partners and visitors have in the destination,” said Jamaica Tourism Minister Edmund Bartlett. “To hit the 1.7 million arrivals mark is an outstanding feat.”

Jamaica “remains a premier destination that is highly sought after for its authentic experiences,” said Jamaica Tourism Director Donovan White. 

“Whether it’s our food, music or entertainment, there is a vibe that only comes alive in Jamaica,” he said. 

The bigger goal is to reach 5 million visitors, a milestone that is not farfetched, Bartlett said. 

“We are in a good position to make it happen,” he said. 

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