St Vincent and the Grenadines Just Unveiled a New Tourism Brand, With a Focus on Volcano Hikes, Sailing and Festivals
St Vincent and the Grenadines has unveiled a new tourism campaign built around experiences on land, at sea and in its communities.
On St Vincent, you can hike a volcano, visit a waterfall or join a Christmas celebration before sunrise. In the Grenadines, you can watch sailboats race off Bequia or spend a few days exploring the islands by boat. All of those experiences are part of a new tourism campaign from St Vincent and the Grenadines.
The St Vincent and the Grenadines Tourism Authority unveiled its new brand, “Set Your Spirit Free,” on October 31. The authority plans to run three campaigns simultaneously in regional and international markets, each with a different focus.
A Volcano, a Regatta and Nine Mornings
The biggest push will be behind nature and adventure. The authority plans to feature La Soufrière and St Vincent’s rainforest alongside places like Dark View Falls. Local guides and community businesses will be part of the campaign, too, giving visitors a closer look at how to explore beyond the coast.
A second campaign will focus on the water, from diving and beach days to sailing between islands. The Bequia Easter Regatta and the planned New Sailing Nation event will give the authority two opportunities to feature Bequia and the wider Grenadines.
The third campaign will feature Vincentian food, music, crafts and festivals. Among the events in the spotlight are Nine Mornings, the Christmas tradition that brings people together before dawn, and Vincy Mas, the country’s carnival.
The Details in the New Logo
The new emblem brings those experiences into a single design. La Soufrière appears alongside a waterfall and birds. A smiling figure draws on Indigenous glyphs, while a sailboat and islands represent the country’s maritime life. Three diamond outlines reference both the national flag and hillside homes built on posts.
Even the lettering has a local reference. The distinctive lowercase “n” nods to Kingstown, the capital known as the City of Arches.
Tourism Authority Chief Executive Officer Shafia London said the aim is to tell a consistent story across markets, with details drawn from the places, people and experiences visitors encounter across the islands.
