Park Hyatt, Four Seasons and Nobu have helped redraw the Los Cabos hotel map in a way you can feel the moment you arrive: more design-forward resorts (along with the just-debuted Kadun), more chef-driven dining, more high-end wellness, and a destination that now competes at the very top of the Mexico luxury market. That wave of new and newly prominent brands has been one of the clearest signals of Los Cabos’ transformation — and now the destination has the performance numbers to match the narrative.

The Los Cabos Tourism Board says the destination closed 2025 with strong travel results, reflecting nearly a 130 percent increase in visitor arrivals over the past decade and welcoming nearly 3.8 million visitors in 2025. The update caps a stretch that has reshaped Los Cabos from a beach getaway with a handful of marquee resorts into one of the most deliberate premium tourism success stories in the region.

The Hotel Numbers Behind Los Cabos’ Momentum

Los Cabos’ performance metrics underline just how intentional that transformation has been.

The destination’s Average Daily Rate reached $440, the highest in Mexico, up from $286 in 2017. Revenue per available room climbed from $203 to $306, while the destination maintained an average annual occupancy rate of 70 percent.

Those are luxury-market numbers. And they’ve been achieved while Los Cabos has continued to add rooms and expand its hotel footprint — the kind of combination that signals sustained demand rather than a short-term spike.

“This growth did not happen by accident,” said Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board. He pointed to a strategy centered on attracting high-value travelers, strengthening air connectivity, diversifying markets and investing in premium infrastructure designed to support long-term economic stability.

Since 2016, hotel inventory has expanded from 15,000 to more than 22,000 rooms, with approximately 80 percent of the destination’s inventory now in the five-star category.

A Destination Built for High-Value Travel

Los Cabos’ rise has been defined by discipline.

Rather than chasing volume growth alone, the destination has focused on a high-value model that prioritizes luxury hospitality, elevated dining, premium golf, wellness travel and high-end infrastructure. That approach has helped Los Cabos hold pricing power even as inventory has grown, and it has strengthened the destination’s resilience across multiple economic cycles.

It’s also changed the traveler experience in very practical ways.

The modern Los Cabos trip is increasingly shaped by resort ecosystems that can deliver a full itinerary without ever feeling generic: chef-driven restaurants, destination spas, curated excursions, design-forward suites, private pools and a level of service that mirrors what travelers expect in other global luxury hubs.

Where to Stay in Los Cabos Right Now

Los Cabos’ hotel roster has become deeper and more varied, with new luxury brands joining long-established names that still define the destination.

Nobu Hotel Los Cabos remains one of the most recognizable flag-bearers of Los Cabos’ modern luxury wave. The resort pairs a clean, contemporary Baja aesthetic with a dining program anchored by the signature Nobu restaurant. The experience leans into design, wellness and a scene that feels intentionally global — a hotel that attracts travelers who want a luxury resort stay with a strong brand identity and a high-profile culinary hook. It’s also a property that captures what Los Cabos has become: a place where you can land for a long weekend and get a full, polished luxury experience without leaving the resort.

Park Hyatt Los Cabos at Cabo del Sol has helped push the destination further into the top tier of Mexico luxury travel. The Park Hyatt name carries a specific kind of weight with travelers who prioritize refined service, modern design and a high-end resort experience that is polished rather than performative. Its presence is part of a broader shift in Los Cabos: the destination increasingly attracts brands that are selective about where they plant a flag, because the market can support the rates and the expectations that come with those brands.

Four Seasons Resort and Residences Cabo San Lucas at Cabo del Sol is another signal of where Los Cabos is positioned right now. Four Seasons travelers tend to follow the brand, and the resort strengthens the destination’s appeal to guests who might otherwise choose places like Punta Mita, Riviera Maya or the Caribbean for a high-end resort stay. It’s a property that reinforces Los Cabos as a destination that can support the world’s most premium hospitality standards, from service to dining to the overall sense of arrival.

In Cabo San Lucas, the Solmar collection remains one of the destination’s defining resort portfolios. Properties like Grand Solmar Land’s End Resort and Spa and Playa Grande Resort ad Grand Spa deliver the kind of oceanfront Cabo experience that has drawn repeat visitors for decades, with big views, strong resort amenities and a location that makes it easy to mix beach time with restaurants, shopping and boat excursions. For many travelers, Solmar is still the classic Cabo anchor: close to the marina, close to the action, and built around the kind of resort comfort that makes a weeklong stay easy.

In San José del Cabo, the JW Marriott Los Cabos Beach Resort and Spa continues to stand out as one of the destination’s most complete full-service resorts. The property’s tiered pool complex remains one of the most memorable in Los Cabos, and its location within Puerto Los Cabos makes it an especially strong option for travelers who want a quieter, more resort-forward trip with access to golf, a marina and the art-focused energy of San José del Cabo. It’s a resort that fits travelers who want a true “stay on property” experience, with enough dining, pools and wellness to keep the trip self-contained.

Airlift Is a Major Driver — and Los Cabos Has Made It Easy

One of the biggest reasons Los Cabos has been able to sustain premium growth is simple: it’s easier to get there than ever.

The Tourism Board says overall air connectivity increased by nearly 46 percent between 2016 and 2025. Today, Los Cabos is connected to 42 international airports, including 32 in the United States. That U.S. footprint is central to the destination’s premium growth story, and it’s one of the clearest advantages Los Cabos has over other warm-weather destinations that rely on fewer gateways or more limited nonstop service.

Major U.S. carriers continue to anchor the market.

American Airlines offers extensive service to Los Cabos, with strong coverage from major hubs in the Southwest and beyond. United Airlines remains a key player, particularly through its hub network that connects Los Cabos with large U.S. cities. Delta Air Lines serves Los Cabos with nonstop options from major U.S. gateways, and Southwest Airlinescontinues to play an important role in opening the destination to a broader range of U.S. travelers, particularly from Western and Mountain states.

Los Cabos has also expanded its network beyond the traditional entry points. New U.S. routes from markets such as Nashville, Kansas City, Ontario and Orange County have complemented established gateways including Los Angeles, Dallas, Phoenix, New York, Chicago, Denver and Atlanta.

Internationally, direct service from Frankfurt and Panama City adds a layer of diversification that helps reduce dependence on any single market. The practical takeaway is that Los Cabos is easier to reach year-round, especially in peak winter and spring travel periods, and the destination’s flight network increasingly mirrors what you see in mature premium leisure markets.

Tourism Is the Engine of the Los Cabos Economy

The Tourism Board says tourism contributes approximately $7.7 billion to the regional economy, and that roughly one-third of visitor spending extends beyond traditional tourism sectors, supporting industries like retail, transportation and health services.

Tourism supports approximately two out of every three jobs in Los Cabos when direct and indirect employment are included, with more than 44,000 positions directly tied to the industry.

At the state level, tourism accounts for nearly 36 percent of Baja California Sur’s GDP, reinforcing the sector’s role as the primary economic driver.

Those numbers help explain why Los Cabos has placed such a premium on a high-value model. In a destination where tourism shapes so much of the economy, long-term stability becomes part of the strategy. Premium travel tends to be more resilient, and it tends to generate higher per-visitor spending that spreads through the local economy more broadly.

What Comes Next for Los Cabos

Looking ahead, Los Cabos is staying focused on the segments that have powered its rise: luxury travel, golf, gastronomy, wellness and sustainability.

The destination is also continuing to attract global hotel investment, with new luxury developments and infrastructure projects scheduled through 2026 and beyond. That pipeline reflects continued confidence in Los Cabos as a premium market that can support both new hotel supply and high-performing rates.

“We remain laser-focused on our strategic approach,” Esponda said. “Growth in Los Cabos is intentional. We will continue strengthening our global positioning while ensuring tourism delivers measurable value to our community.”

Why Los Cabos’ Performance Stands Out

Plenty of destinations can post a strong year.

What sets Los Cabos apart is the way its growth is paired with premium hotel metrics, sustained pricing power, expanding five-star inventory and a flight network that continues to deepen across the United States and beyond.

The rise of brands like Park Hyatt, Four Seasons and Nobu is not just a story about new resorts. It’s a signal of what Los Cabos has become: a destination that has built a luxury travel identity with global reach — and one that is now performing like it.

And if the last decade has proven anything, it’s that Los Cabos has chosen its lane carefully, then invested heavily in making sure the destination can deliver on it.