“If You Want a Bespoke Experience, Nevis Is the Place to Go”
Nevis is unveiling a new look.
Premier Mark Brantley introduced the island’s refreshed branding campaign during a media event this week at the Paley Center for Media in New York, part of the Caribbean Week NYC programming.
The new campaign features a dramatic shift in visual identity—moving from vibrant Caribbean colors to a refined black-and-white palette designed to appeal to the luxury travel market. The goal, officials said, is to emphasize “timeless elegance and nostalgia” while reinforcing Nevis’s positioning as a serene, sophisticated destination.
“We’re trying to evoke a timelessness,” Premier Brantley said during the unveiling. “If you want seclusion, courtesy, or a bespoke experience, Nevis is the place to go.”
The campaign retains the island’s tagline, “Nevis Naturally,” while reimagining its presentation with minimalist visuals and a tone that highlights authenticity and emotional connection.
Joining Premier Brantley at the launch was actor Dulé Hill, who recently visited Nevis and offered his personal endorsement of the island.
“Arriving in Nevis feels like stepping into a living postcard of the Caribbean as it once was—lush, tranquil, and refreshingly unspoiled,” Hill said. “In an age when silence and solitude are among the most cherished luxuries, Nevis offers something increasingly rare: the freedom to truly unplug.”
Also addressing the audience was former Caribbean Tourism Organization Secretary General Hugh Riley, who described Nevis as “a Caribbean experience untouched by fleeting trends,” noting its historical significance and natural beauty. He cited the island’s deep-rooted history, including its connection to Alexander Hamilton and Admiral Horatio Nelson.
Premier Brantley said the new campaign is not just about a visual refresh, but about conveying a feeling.
“We’re aiming to inspire with timeless elegance. It’s not just visuals; it’s emotion,” he said. “We believe in what Nevis stands for. And now, the world will see it through a different lens.”
The branding campaign will be used across tourism marketing platforms as Nevis works to grow its presence in the high-end travel market.
Caitlin Sullivan began her career with Caribbean Journal as Arts and Culture editor before shifting to travel full time. She writes frequently on the Caribbean cruise industry, flight networks and broader travel news. Her most frequent Caribbean destination? Nassau.
