If you’ve been following the biggest trends in travel, you know that the all-inclusive concept is top of mind for just about every major resort company in the world. Travelers want the convenience and comfort of all-inclusive, and it’s a trend that is showing no signs of slowing down. 

That includes one of the biggest names in the industry, Hyatt, which in the last three years has been on a rapid expansion push into all-inclusive, something that began with its 2021 acquisition of all-inclusive giant Apple Leisure Group and has continued in the last three years, with a focus on former ALG brands like Secrets and Dreams. 

But now Hyatt has a new brand that just opened its first-ever Caribbean resort this week: the 400-unit Hyatt Vivid, which welcomed the first guests at its Hyatt Vivid Grand Island in the Mexican Caribbean hotspot of Cancun. 

The all-suite resort is a nod to another high-demand concept: adults-only, where travelers can enjoy the relaxation and entrainment not as easily found at family-friendly resorts. 

Melanie Benzoich, associate vice president at Hyatt, says the debut of Hyatt Vivid in Cancun is “an exciting new chapter in the Inclusive Collection’s story,” referring to the way Hyatt packages its now-large all-inclusive portfolio. 

So what is the Hyatt Vivid brand, exactly? It’s one that emphasizes “flexibility over formality,” the company says. 

The hotel “caters to travelers looking for a no-pressure vacation where they can eat, dress, dance, learn, and do as they please, on their time, their way,” Luis Miguel Ojeda, the resort’s general manager, tells Caribbean Journal. That includes things like grab-and-go culinary options, something of a unique amenity for an all-inclusive. 

The rooms themselves range from 570 to more than 3,000 square feet, with mini bars, “secret boxes” for room service and large balconies. 

The dining program has almost a dozen concepts, along with six bars, some of which features zero-alcohol drink options in a nod to another growing trend. Every eatery has a casual dress code, part of the Vivid brand’s “commitment to prioritizing comfort and free-flow access,” according to Hyatt. 

What about amenities? 

There’s a beach club (with two pools) with Bali beds called Ennea, a multi-level pool complex and what’s billed as the longest rooftop pool in the Mexican Caribbean – running 295 square feet. 

And how much will it cost? Right now the company is offering introductory rates as low as $159 per person per night.

The new Hyatt Vivid is actually part of a larger resort complex that includes the Dreams Grand Island, which is slated to open its doors later on in 2024. 

Cancun continues to see a seemingly endless pipeline of new resorts, including in its traditional Hotel Zone.