Bermuda Tourism CEO
The St Regis resort in Bermuda.
News

New Bermuda Tourism CEO to Lead Island’s Recovery Push

By: Caribbean Journal Staff - March 17, 2023 - 11:18 am

The Bermuda Tourism Authority has a new chief executive officer: Tracy Berkeley, who has been serving as the organization’s Interim CEO since June of last year. 

Berkeley, who has been with the Bermuda Tourism Authority since January 2020, will be tasked with leading the island’s tourism recovery after several challenging years since the onset of the pandemic. 

She succeeded former BTA CEO Charles Jeffers last year as interim CEO.

“We are starting to see incremental growth along with a reinvigorated local community. Our success can be attributed in part to a focused, data-led strategic recovery plan and our commitment to seeing it through,” Berkeley said in a statement. “By championing Bermuda’s core strengths and engaging with media and trade partners around the world, we have been able to leverage the island’s key selling characteristics and reinforce the message that we are open business.  I am profoundly grateful for the opportunity to further develop this vital sector of the island’s economy.”

While the island’s tourism sector has not bounced back as well as other islands in the Atlantic-Caribbean region, its tourism numbers are climbing.

That comes after Bermuda was seeing record-breaking tourism numbers for several years before the pandemic, a resurgence the largely began with the holding of the America’s Cup sailing competition on the island back in 2017.

“We are excited to announce Tracy Berkeley to the position of CEO and are confident that the organization — and Bermuda as a whole — will benefit greatly from her leadership and expertise,” said Wayne Caines, Chairman of the BTA Board. “As Interim CEO, she answered the call to take on the challenge and delivered against a clear set of mandates, determined by the board, impeccably. I am confident that she will continue to do so with our support and the support of the island’s valuable community.” 

For more, visit Bermuda.

Popular Posts antigua long bay

25 Perfect Caribbean Beaches to Add to Your Summer Bucket List

There’s nothing like a Caribbean beach in summer. The crowds thin out, the winds relax, and the islands start breathing in a different way. The beaches you thought you knew feel new again— stretches of sand once packed with winter […]


The 15 Best Hotels in Trinidad and Tobago, From Hidden Eco-Retreats to Luxury Towers

trinidad and tobago hotels where to stay

From Port of Spain to Tobago’s quiet coasts, these are the places to check in now No two Caribbean islands are quite like Trinidad and Tobago—and no two hotels here feel the same. This is a destination of contrast: Carnival […]


This Marriott All-Inclusive Resort Is Coming to Barbados —  And You Can Book It With Points

new brand for the caribbean

Barbados has long been a haven for adults in search of refinement — the kind of place where luxury and culture blend in quiet, confident harmony. Now, that ethos is becoming the foundation of a new resort concept that aims […]


Related Posts number one beach

Starlink Just Launched in Dominica

Starlink, the satellite-based internet service developed by SpaceX, has officially launched in Dominica, bringing high-speed, low-latency internet to communities across the island. The service is now listed as “Available” on the official Starlink coverage map, confirming its rollout throughout Dominica. […]


The Bahamas Is Making a Big Sustainability Push

blue water in bimini

From coral farms to carbon credits, The Bahamas is reshaping its tourism future by placing environmental sustainability at the center of its national agenda. With 700 islands and cays spanning more than 100,000 square miles of ocean, the archipelago has […]


The Caribbean’s Newest Adults-Only Hotel Is a Curacao Boutique With an Ocean-View Pool, Bali Beds and Custom Art in Every Room 

adults-only caribbean hotel curacao

An oceanfront infinity pool. Bali beds. A world-renowned design studio. Art all over the place. It’s the newest adults-only hotel in the Caribbean, and it just opened its doors in one of the buzziest destinations in the hemisphere right now: […]