News

St Croix’s Coolest New Hotel Is Open

By: Alexander Britell and Guy Britton - June 20, 2020 - 10:46 pm

The first thing you see when you walk into the blue-and-green lobby is a bright orange portrait of a rooster. 

And it’s not a surprise. 

If you eat, sleep and drink in Frederiksted, you’ll see and hear the roosters, strutting down Strand Street and setting the time, endlessly reminding you you’re somewhere unique — and sometimes waking you up.

And that’s precisely what Frederiksted is: a place with centuries of history, a vibrant beach town; and the center of a new wave of energy on the island of St Croix. 

And the heart of that dynamism is here: The Fred, the adults-only boutique beach resort that just completed a multi-phase opening and, following the pandemic, is now welcoming guests again. 

st croix hotel coolest

And as you walk past the rooster and into the grounds of this boutique resort you realize just how impressive it is. 

This is as cool, as hip, as thoughtful a design-forward hotel as you’ll find anywhere — with a hint of South Beach and a whisper of Key West. 

st croix hotel coole

But it’s also unmistakably, authentically, faithfully Frederiksted, true to the vibe of St Croix. 

And it’s a sign of what’s happening in Frederiksted; of the new movement in this old town, of beach bars like Louie & Nacho’s and fun-loving eateries like 7AF (it stands for Asian Fusion, in case you were wondering), of bike tours and macaron deliveries from Nikki B and cups of perfect espresso at Molly’s. 

st croix hotel coolest
The beach deck at The Fred.

It’s a new reminder of what makes this place so special: the spectacular coastline, the wonder of Sandy Point a short drive away; the colorful arched walkways on Strand, Frederiksted’s proud heritage as the “Freedom City,” thanks to General Buddhoe’s successful rebellion in 1848, which led to emancipation in the Danish West Indies. 

And with the recent reopening of the US Virgin Islands for tourism at the beginning of June, it’s a reminder that the USVI is open for business, that it’s time to start planning your return; it’s a travel wake-up call.

And you don’t need a rooster for that.

See more in the latest CJ Video below:

Popular Posts antigua long bay

25 Perfect Caribbean Beaches to Add to Your Summer Bucket List

There’s nothing like a Caribbean beach in summer. The crowds thin out, the winds relax, and the islands start breathing in a different way. The beaches you thought you knew feel new again— stretches of sand once packed with winter […]


The 15 Best Hotels in Trinidad and Tobago, From Hidden Eco-Retreats to Luxury Towers

trinidad and tobago hotels where to stay

From Port of Spain to Tobago’s quiet coasts, these are the places to check in now No two Caribbean islands are quite like Trinidad and Tobago—and no two hotels here feel the same. This is a destination of contrast: Carnival […]


This Marriott All-Inclusive Resort Is Coming to Barbados —  And You Can Book It With Points

new brand for the caribbean

Barbados has long been a haven for adults in search of refinement — the kind of place where luxury and culture blend in quiet, confident harmony. Now, that ethos is becoming the foundation of a new resort concept that aims […]


Related Posts rainforest resorts

The Dreamiest Rainforest Resorts in the Caribbean, From Dominica to Belize

The Caribbean is often imagined as a string of sun-drenched beaches — white sand, turquoise water, and endless horizon. And while that version of the Caribbean is very real, it’s only part of the story. Move beyond the shoreline, and […]


Delta Is Adding a New Caribbean Island With Waterfalls, Beach-Hopping and Luxury Hideaways

bequia delta caribbean island st vincent

Delta is launching new nonstop service from Atlanta to the island of Saint Vincent, opening up a fresh, seamless connection between the United States and one of the Caribbean’s most untouched destinations. The new flight, which begins in late December, […]


This Beach Town Is a Laid-Back Getaway With a Famous Rock, Wild Waves, and French Caribbean Charm

beach town in martinique caribbean

Le Diamant is alive. It starts before you arrive — a winding drive through banana trees and old Creole homes, the Caribbean Sea shimmering just beyond the hills. Then it hits you: that moment when the town opens up and […]