Cancun, one of the Caribbean’s hottest hotel markets, is now home to another new property, this time the first-ever Canopy by Hilton in Mexico. 

Hilton’s new lifestyle brand, Canopy by Hilton, opened the new Canopy by Hilton Cancun La Isla on Tuesday, set in the heart of Cancun’s Hotel Zone. 

The 174-room hotel, which Hilton is billing as an “urban oasis,” also represents the first Canopy-branded property in the wider Caribbean region. 

“Cancun is one of Mexico’s most visited destinations, offering an array of attractions to entice every traveler,” said Jorge Giannattasio, senior vice president and head of operations, Caribbean and Latin America. “It is the perfect place to introduce the Canopy by Hilton lifestyle brand in the Caribbean and Latin America, as we continue to expand our portfolio across the region.”

Giannattasio said the hotel was developed to be “thoughtfully local,” with a focus on one of the travel industry’s hottest buzz words: “experiences.”

And the “local” focus extends property wide, with murals by local artists across the hotel and a signature restaurant meant to remind of a local market in Mexico. 

The centerpiece of the hotel is a 9,500-square-foot roof deck called Wander, which includes 9,500 square feet of space, a pool, a soaking pool and a series of rotating art exhibitions and live music sets — the latter a big part of the hotel’s focus on events and activities.

There’s also the aforementioned local-market-style Azulinda Cafe and Bar along with a lobby “gathering area” called Canopy Central. 

“We are thrilled to introduce the brand’s groundbreaking hospitality concept to the region, as Canopy by Hilton and Hilton continue to showcase their commitment to creating positive travel experiences,” said Gary Steffen, global head, Canopy by Hilton. “True to the Canopy by Hilton brand, Cancun’s colorful culture is reflected in the property’s architecture, design, culinary experiences and programming to create memorable moments for well-traveled vacationers.”

Hilton has clearly made the Caribbean an area of focus for its global development plans, and the new Canopy is part of a wider pipeline that also includes the recently-debuted Koi Resort (a Curio-branded hotel) in St Kitts, its first entry to Anguilla with its LXR brand at the Zemi Beach House and a new planned hotel in the Cayman Islands, among others. (That’s without mentioning Hilton’s new foray into the increasingly competitive all-inclusive space).

For more visit the Canopy by Hilton La Isla Cancun. 

— CJ