Global all-inclusive resort brand Club Med has appointed Sabrina Cendral as its new Senior Vice President of Marketing and Sales, Caribbean Journal has learned.

In her new role, Cendral will unite and oversee U.S. sales and marketing, while also driving marketing strategies for North America as a whole.

“Our goal in merging U.S. sales and marketing into a new centralized role is to increase commercial impact and support our North American growth plans, including the opening of our first Exclusive Collection resort in North America, Club Med Michès Playa Esmeralda in the Dominican Republic,” said Carolyne Doyon, President and CEO of Club Med North America and the Caribbean. “I am confident that Sabrina’s deep international business background, strong leadership, and proven track record of executing successful integrated campaigns will help us achieve that goal.”

The highly-anticipated Club Med Miches is slated to make its debut in the Dominican Republic next month.

“It’s an exciting time for Club Med in North America as we are enacting aggressive growth plans to expand our capacity by over 30 percent in the next few years, and introducing innovative product offerings into the all- inclusive market,” Cendral said. “I am fully embracing this opportunity to merge two successful and high-performing teams to create a new level of synergy that will help us accomplish our goals and maximize our marketing and sales initiatives with a strong, unified voice.”

“As I step into this new role, I want to thank [former VP of sales] Michelle Lardizabal for her dedication in successfully solidifying the relationship between Club Med and its trusted travel partners,” Cendral said. “Travel advisors are essential partners to our business, and we will continue to dedicate our time to provide them with the proper tools, trainings and resources to ensure their success. I’m eager to work with each of our partners to learn about their needs, invest in their development, and continue to foster our valued relationships.”

— CJ