Saint Lucia’s Sugar Beach, a Viceroy Resort Sold

saint lucia sugar beach sold

By Alexander Britell

In what is one of the biggest Caribbean resort transactions of 2019, one of the region’s leading hotels has been sold.

Sugar Beach, a Viceroy Resort in Saint Lucia has been sold, Caribbean Journal has learned.

saint lucia sugar beach sold

The 96-room resort is set right at the base of the Pitons in southwestern Saint Lucia, one of the more iconic settings in the Caribbean.

The buyer was Misland Capital, held by the Greene family from Bermuda, which owns that island’s renowned Hamilton Princess resort.

It’s located on 100 acres, most of which are rainforest, on a former sugar plantation that dates back to the 18th century.

Amenities range from plunge pools in every room to Natura Bisse toiletries to 24-hour room service, among others.

saint lucia sugar beach sold 4

The Rainforest Spa.

That’s along with six dining concepts including the Great Room restaurant and Cane Bar, a top rum bar.

And then there’s the Rainforest Spa, one of the most stunning wellness centers in the region.

saint lucia sugar beach sold sand

The beach at Viceroy Sugar Beach.

Sugar Beach was sold by a partnership led by Roger Myers, the British entrepreneur who developed the property more than a decade ago on the Jalousie Plantation and founded the United Kingdom’s popular Cafe Rouge chain of restaurants.

The luxury resort’s sale was handled by global real estate firm CBRE, whose Miami-based office has reportedly sold more than $1 billion of Caribbean hotels and resorts in the last 18 months.

CBRE Hotels’ Christian Charre and Paul Weimer handled the transaction.

Terms of the sale were not disclosed.

A Viceroy spokesperson confirmed to Caribbean Journal that the company would indeed continue managing the property under the new ownership.

Viceroy currently has three hotels in the wider Caribbean-Mexico region, along with another planned in Panama.

— CJ