Jamaica Tourism Minister Edmund Bartlett.
News

Jamaica Looks to Grow Music Tourism

By: Caribbean Journal Staff - June 25, 2018

By the Caribbean Journal staff

Given the global impact of Jamaica’s music industry, it’s no surprise that the country’s tourism sector is now looking to ramp up the growth of music tourism to the island.

Jamaica Tourism Minister Edmund Bartlett says music tourism is a rapidly expanding market, and that the country is now positioning its tourism sector to “work strategically with the music industry to create valuable products and experiences for visitors.”

“Our music continues to set Jamaica apart from rival destinations,” Bartlett said. ““Each year more and more reggae music fans converge on the island to enjoy great music and the offerings of a remarkable destination. The resounding success of music festivals like Reggae Sumfest and Sting have helped to enhance our international profile significantly.”

Bartlett said the Ministry of Tourism was “fully cognizant that there is still more to be done to maximize the potential of this important subsector.”

“We have to give visitors more things to do when they come to our island. We have to tap into their passion points, and music is a great way to start,” he said “Simply put, we are placing a special focus on developing entertainment tourism as part of our growth strategy.”

That will include leveraging February’s annual Reggae Month to appeal to visitors, Bartlett said.

Popular Posts riviera maya resort closing

Hyatt Is Closing This Riviera Maya Resort, With Plans for a Rebranding

Hyatt is closing one of its top luxury resorts in the Mexican Caribbean in a few months, with plans for a rebranding, Caribbean Journal has learned.  The Andaz Mayakoba Resort Riviera Maya, one of a trio of properties in the […]


Frontier Airlines Is Adding Another New Nonstop Flight to the Dominican Republic’s Most Popular Destination: Punta Cana

punta cana golf dominican republic

The beaches, the all-inclusives, the nightclubs, the beach bars. Punta Cana is the spot when it comes to Dominican Republic travel, and now it’s getting another nonstop route from one of the fastest-growing airlines in the Caribbean.  Low-cost carrier Frontier […]


Travelers Keep Flocking to This Caribbean Island Famous for Beaches, Diving and a Colorful, Historic Capital 

curacao all-inclusive vacation

The colorful streets of Willemstad. The pristine, uncrowded beaches on the west coast. The party scene at Mambo. The floating bridge. Those Dutch Treat fries. The blissfully refreshing batidos. The unique, authentic hotels, from luxury resorts to dive spots.  Curacao […]


Related Posts riviera cancun puerto morelos

Cancun Passenger Traffic Keeps Declining. Is Demand for the Mexican Caribbean Softening? 

When Cancun’s air passenger traffic decline began in the late summer, there were several theories. Perhaps it was the summer storms. Or maybe it was Tulum airport siphoning travelers away. But now Cancun’s traffic slump is, well, continuing.  The airport […]


The 25 Best Caribbean Islands to Travel to in 2025, From Foodie-Favorite Fishing Villages to Culture-Rich Cities

caribbean islands grenada

The Caribbean is evolving, just as its visitors are evolving. For every visitor looking to savor the region’s natural beauty, there’s another seeking out authentic cultural experiences, musical odysseys or wellness journeys.  Then there are the hotels: the region’s accommodations […]


British Virgin Islands Names New Tourism Executive to Lead Marketing Push

Tortola

The British Virgin Islands has named a new tourism executive, Caribbean Journal has learned.  The BVI Tourist Board has named Natasha Chalwell as its new deputy director of tourism.  Chalwell has been in the industry for nearly two decades, having […]