By Dana Niland
CJ Contributor

Aruba’s Bucuti & Tara Beach Resort has named a new lead for its sales and marketing efforts.

The property has tapped former team member Susan Logan for the role, in which she will oversee sales, marketing, e-commerce and related projects for Bucuti & Tara from her Florida-based firm Logan Hospitality.

“It’s an absolute pleasure returning to Bucuti & Tara Beach Resort. The property is one of the world’s best with its well-trained dedicated team led by visionary leader Ewald Biemans who values innovation, sustainability, re-investment and possesses a clear understanding of true hospitality,” Logan said. “I look forward to contributing new perspectives from my industry experiences to attract and please Bucuti & Tara guests.”

After working at the property for more than 20 years, Logan has held a variety of roles in the hospitality since 2009, including owning and managing two successful restaurants and working with Booking.com.

Most recently she served as the Director of Distribution, Reservations and Revenue Management for a collection of over 600 member hotels at Historic Hotels of America – Historic Hotels Worldwide.