Why Atlantis Just Partnered With Caesars


By Dana Niland
CJ Contributor

The Atlantis, Paradise Island resort in The Bahamas is partnering with Caesars Entertainment Corporation.

The hospitality and gaming companies will collaborate to offer Atlantis’ experience to members of the gaming industry’s premier loyalty program, Caesars Entertainment’s Total Rewards.

Under this arrangement, Caesars will be the first brand of its kind to offer a Las Vegas-style gaming destination as a benefit of its loyalty program.

“Partnering with the Caesars brand on this initiative allows guests even more access to elite gaming destinations,” said Paul Burke, President and Managing Director of Atlantis, Paradise Island. “Our brands have great synergy including similar customer service cultures and clientele.  This is an aggressive step towards not only reinforcing our existing customer loyalty, but also towards attracting new customers to experience our unique product offerings.”

Atlantis offers over 750 slot machines and 110 table games in its tropical island setting.

Caesars customers will have access to amenities including signature restaurants with celebrity chefs and interactions with dolphins and sea lions, creating a unique gaming getaway.

All Total Rewards members who are Platinum, Diamond or Seven Stars will be able to take advantage of this offering.

“With the launch of this exciting partnership, Total Rewards is continuing its evolution as the industry’s leading hospitality and gaming loyalty program,” said Michael Marino, Senior Vice President of Loyalty & Digital at Caesars Entertainment. “Total Rewards is now the only loyalty program of its kind offering our members access to this premier island resort, which includes access to select accommodations, signature dining experiences and the opportunity to play in the Caribbean’s largest casino.”

The Total Rewards loyalty program allows members to earn tiered status and redeem reward credits toward a variety of offerings including stays at properties such as Caesars Palace and Nobu Hotel in Las Vegas, in addition to access to nearly 40 other properties spanning California to New Jersey.

“The timing of this collaboration is aligned with the unveiling of new enhancements and additions to the Atlantis casino experience, beginning with the latest array of new slot machines and several exciting table games and bonus options,” said Rosalind Krause, Chief Casino Marketing Officer of Atlantis, Paradise Island.  “Atlantis Casino also recently introduced an entirely new ultra-gaming experience, Salon Privé. Salon Privé offers the latest in high-limit slot machines and a private salon for those exclusive table game customers. Guests can play their favorite table game in private while overlooking the magical water of blue lagoon. Players are in a secluded setting and are nestled amongst an aquarium filled with many exotic and rare fish for your viewing pleasure.”

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