What Hyatt’s Newest Hire Means for the Caribbean

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Hyatt has named a new vice president of global brands.

The company has announced the appointment of Philippe Roux-Dessarps to the role, in which he will oversee the Park Hyatt brand.

“Philippe is a respected leader with a proven track record of success and keen understanding of working in a highly sophisticated environment that distinguishes the Park Hyatt brand,” said Sandra Cordova Micek, senior vice president of global brands. “His global mindset and operational know-how will provide a competitive advantage as the brand continues to meet the ever-changing luxury hospitality business needs. We are thrilled to welcome him to the marketing team.”

So how does that impact the Caribbean?

Well, Park Hyatt will open its first-ever Park Hyatt in the Caribbean with its St Kitts property, slated to open at the end of this year.

That 125-room project is being developed by Dubai-based Range Developments.

It is located on Banana Bay on the island’s southeast peninsula.

“Hyatt is committed to excellence on all fronts, and its brands consistently deliver distinct experiences that delight guests,” Roux-Dessarps said. “I’m excited to join this passionate team of Hyatt marketing colleagues to help drive brand preference and loyalty for the Park Hyatt brand.”

 

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