British Virgin Islands Names New Director of Tourism

By: Caribbean Journal Staff - January 9, 2013

Above: Little Dix Bay

By the Caribbean Journal staff

British Virgin Islands Premier Dr Orlando Smith has named Sharon Flax-Mars as the new director of the British Virgin Islands Tourist Board.

Flax-Mars, a 25-year veteran of the industry, has served as a member of the board across three administrations.

“I am aware that it takes dedication, diligence, persistence, vision, effective planning, and the
right hands on deck,” Smith, who is also the territory’s Minister of Tourism, said at a press briefing. “In this regard, today I am pleased to announce that the BVI Tourist Board has retained the services of Mrs. Sharon Flax-Mars who will serve as the Director of Tourism.”

Flax-Mars has also previously worked at Rosewood Little Dix Bay, where she was Rooms Division Manager.

“The caring and gentle people of the BVI hold a distinct pride in our island; and the end goals of our Premier, and by extension all of us, is for a better way of life, so it becomes the goal of my team and I to move tourism forward,” she said. “Our goal is to increase visitors to our islands; ensure that we help to create memorable moments and experiences; and create a wow factor during their visit so that we become their destination of choice.”

Popular Posts all-inclusive montego bay resort by marriott

Marriott Just Opened Its New All-Inclusive Resort in Montego Bay 

Marriott has continued its rapid expansion into the Caribbean all-inclusive space with the debut of its newest adults-only resort in Montego Bay: the new Hideaway at Royalton Blue Waters, An Autograph Collection All-Inclusive Resort.  The 352-room resort is part of […]

Yes, You Can Stay at an All-Inclusive Resort in St Thomas, USVI

the beach at the bolongo bay resort

The Bolongo Bay Beach Resort on St. Thomas may be the most popular all-inclusive resort you’ve never heard of. It’s not that the resort itself isn’t well-known: this family-run and managed, beach resort has been in business since 1974. But […]

A New Way to Fly Nonstop to the Turks and Caicos Islands

beach at the palms in providenciales

While Silver Airways has been steadily expanding its network in the Caribbean out of San Juan, Puerto Rico, it’s easy to forget that the carrier is actually based in South Florida.  For years, Silver has been operating a host of […]

Related Posts statia golden rock green hotels caribbean

The Caribbean's Greenest Hotels - 2023

The term “green” has had quite the journey over the last few decades. What began as a term that demonstrated concern for the environment has become an all-encompassing philosophy covering everything from clean energy to a holistic approach to sustainable […]

American Airlines to Begin British Virgin Islands Flights in June

american airlines british virgin islands flights

It’s about to get a whole lot easier to visit the British Virgin Islands beginning this summer.  Beginning June 1, American Airlines will operate the first nonstop service between the United States and Tortola in the British Virgin Islands in […]

A Legendary Caribbean Beach Bar Hotel Is Back in the BVI 

caribbean bvi hotel beach

The Caribbean’s most legendary beach bar hotel has a long-awaited reopening date, Caribbean Journal has learned.  The Sandcastle at Soggy Dollar, the boutique beach hotel at the world-famous Soggy Dollar Bar on Jost Van Dyke in the British Virgin Islands, […]


Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.

No. Thank You