All-inclusive company Playa Hotels and Resorts has named a new Vice President of sales, Caribbean Journal has learned. 

The company, which owns, operates and develops all-inclusive hotels in Mexico and the Caribbean, has tapped Brad Cirino to the role. 

Cirino will be reporting to Dean Sullivan, the company’s current vice president of sales and marketing, based out of Playa’s Fort Lauderdale office. 

Cirino will be leading all sales initiatives that support the strategic growth of the company’s portfolio, which now includes brands like Hilton, Hyatt, Wyndham and Marriott, among others. 

He most recently served as director of sales and marketing at the Lowes Miami Beach Hotel. 

“We’re proud to welcome Brad to the team at such a pivotal time in the Company’s history. Brad’s depth and breadth of sales experience in different areas of hospitality makes him the ideal leader to further expand our growing footprint. He will play an integral role in executing our sales initiatives and the evolution of our revenue strategies in the future,” Sullivan said.