british virgin islands tourism director
The Baths in Virgin Gorda.
News

Longtime British Virgin Islands Tourism Director “Hanging Up Her Shoes”

By: Caribbean Journal Staff - May 17, 2020

One of the Caribbean’s leading directors of tourism is “hanging up her shoes” later this year. 

Sharon Flax-Brutus, who has served as the Director of the British Virgin Islands Tourist Board and Film Commission for eight years, is stepping down on Nov. 15. 

Flax-Brutus had helped lead the British Virgin Islands to never-before-seen tourism peaks, including record-breaking arrivals, with strong leadership in the wake of the hurricanes of 2017.

Her achievements also included launching a destination training program with the Disney Institute; raising the destination’s profile locally, regionally and globally; negotiating the payment of accommodation taxes with Airbnb; paving the way for BVI athletes to attend the IMG Academy through a partnership with the Miami Open; and launching the BVI Food Fete, which has since become one of the Caribbean’s most prominent culinary festivals. 

“It has been my pleasure working with the BVI Tourist Board and Film Commission and to represent this territory which I am so proud to be a citizen of globally,” she said in a statement. “I am gratified by my achievements over the last eight years, but I think it it is time to move on and focus on other ways which will continue to benefit the BVI tourism industry.”

Flax-Brutus said she would work with the Board to “ensure a smooth transition as we work together to reopen the BVI following COVID-19.”

Popular Posts the sexiest beaches including this resort at atlantis

The Sexiest Beaches in the Caribbean to Visit Right Now 

One is a beach with a nightclub-style pool right next door. Another is filled with beach bars — and even has its own au natural corner. Then there’s a beach that’s practically a nonstop party.  There are so many things that […]


The Winners of the 2024 Caribbean Green Awards 

caribbean green

With almost 20,000 votes, the winners of the Caribbean Green Awards 2024 Presented by E-Finity have been crowned.  From state-of-the-art marine conservation projects to hotels that are redefining sustainability, the Green movement has never been stronger in the Caribbean.  “This […]


A Low-Key, Lovely Adults-Only Beach Resort in Aruba

aruba beach resort adults-only

When Aruba’s Bucuti & Tara Beach Resort opened in 1987, it made sense for the hotel’s restaurant to be built in the shape of a boat shipwrecked on the sand: while Eagle Beach didn’t exactly resemble a desert island back […]


Related Posts

Bermuda's Hamilton Princess Resort: Here’s What You Need to Know. 

One of Bermuda’s premier resorts is welcoming back guests for the island’s peak season. The Hamilton Princess and Beach Club is welcoming back guests for the peak season.  The resort has also reopened its signature eatery, 1609, with a fresh […]


In Caribbean Luxury Real Estate Market, a Shift Toward Gated Communities 

south bank turks

Single family homes in the Caribbean are particularly popular these days for those looking for secure villas and enclaves, real estate experts say. And the emphasis is on security. “While Turks and Caicos Islands are exceptionally safe as a British […]


This Top Anguilla Resort Has a New Director of Sales 

malliouhana

One of Anguilla’s premier luxury resorts has named a new director of sales, Caribbean Travel Advisor has learned. The Malliouhana resort has named Daniela Victoria as its new director of sales. In the role, Victoria will manage the sales teams […]


SUBSCRIBE!

Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.


No. Thank You