The Grenada Tourism Authority has named a new marketing manager: Francine Stewart.

Stewart’s role will include interaction with key private and public sector partners, the execution of all marketing programs, and the management of marketing expenditure, the GTA said in a statement.

“Marketing Grenada as a destination is huge responsibility and I am honoured to serve my country in this way,” Stewart said in a statement. “My initial focus would be to foster and develop strong relationships with all key stakeholders locally, regionally and internationally. This industry is an interestingly dynamic one with constant competition, making it important for us to directly reach our target audience via the most appropriate mediums at the lowest costs,” said Ms. Francine Stewart when asked about her focus for the upcoming months.

Stewart previously served as resort sales manager for Sandals La Source Grenada.

“With such a diverse background in the travel and tourism industry, I longed to do more for my country on a national level,” she said. “Grenada, Carriacou, and Petite Martinique are truly gems in their own sense, deserving of anyone’s vacation. We must be proud to showcase our home and to ensure that each visitor leaves our shores wanting to come back for more.”