Above: Kirani James signs the deal with LIME Grenada GM Angus Steele

By the Caribbean Journal staff

Grenadian star sprinter Kirani James has signed an endorsement deal with LIME, the company announced today.

James, the current world champion in the 400 metre race, will represent the brand in the Caribbean.

“LIME has had a long relationship with Kirani, through various avenues including sponsoring his home club, Speedzone, and through its now four-year sponsorship of the LIME Carifta games in which Kirani rose to prominence,” said Sheldon Keens-Douglas, regional head of sponsorship for LIME. “Kirani will support some of LIME’s ventures in the region, will make personal appearances on behalf of the company and feature in some of its regional campaigns.”

Terms of the contract were not disclosed.

See here for Caribbean Journal’s recent interview with James.