By the Caribbean Journal staff

Hilton is at it again in the Caribbean, announcing plans to bring its LXR Hotels and Resorts brand to Anguilla.

In November, the LXR brand will debut at Anguilla’s luxe Zemi Beach House Hotel and Spa.

The 65-key beachfront hotel will join LXR after a two-month annual closure, relaunching with the new name Zemi Beach House Hotel and Spa — LXR Hotels and Resorts.

The hotel is set on Anguilla’s Shoal Bay East.

The hotel will continue to be owned, operated and managed by the Goldstein family.

“On behalf of my family, we are excited to become part of LXR’s wonderful collection of properties,” said Jeff Goldstein. “We built Zemi in 2016 on a dazzling, pristine beach in fashionable Anguilla with lots of love and attention and a great team. We look forward to sharing Zemi, our beach and our 300-year old Thai House, which houses our spa, yoga classes and relaxation deck, with Hilton’s worldwide travelers.”

Hilton’s LXR, the company’s new luxury collection brand, officially launched in December 2018.

Zemi’s Thai House spa.

Zemi Beach is the first-ever LXR hotel in the Americas.

“Representing LXR’s debut in the Americas, the addition of Zemi Beach House to our carefully curated portfolio showcases our commitment to finding the right product and upholding our standards for authenticity and inspiring destinations,” said Martin Rinck, executive vice president and global head for the Luxury and Lifestyle Group at Hilton. “We are honored to have this world-renowned resort join LXR as one of the founding properties in the growing collection of unique and best-in-class hotels.”

The beachfront hotel, one of the best in Anguilla since its debut several years ago, is set on a six-acre site on Shoal Bay East on Anguilla’s northeastern coast.

Inside a room at Zemi Beach House.

“A highly rated and trending hotspot in the Caribbean, Anguilla is on track for a record-breaking season this year as it continues to evolve as a high-end tourist destination,” said Juan Corvinos, vice president, development, Caribbean and Latin America, Hilton. “We recognize that the demand for more branded luxury products in the Caribbean that offer personalized attention and immersive experiences is paramount, and this aligns fully with the identity of LXR Hotels & Resorts’ portfolio. We look forward to opening Zemi Beach House Hotel & Spa as an LXR hotel this winter and to introducing more hotels to the LXR brand in the Caribbean in the following months.”

It’s been a rather busy year for Hilton in the Caribbean as the global hotel brand has continued to add new properties and ramp up its pipeline in the Caribbean, with everything from new hotels on the way in Aruba to Grand Cayman.

For more, visit Zemi Beach House.