By the Caribbean Journal staff

NBA Hall of Famer Shaquille O’Neal has been appointed as Carnival Cruise Line’s new Chief “Fun” Officer.

The announcement is part of the line’s new brand campaign, “Choose Fun,” which launched earlier this week.

O’Neal has partnered with the line on the campaign for a series of marketing spots, including tours of the Carnival Vista ship.

“In today’s world, it’s more important than ever to choose fun, especially when everyone is busy with work, family, and life in general,” O’Neal said. “So, I’m honored to be appointed the Chief Fun Officer at Carnival – a company that lives and breathes fun.”