The Anguilla Tourist Board has created a new position aimed at developing and managing the destination’s “on-island experience.”

Natasha Richardson has been named Anguilla’s new “Destination Experience Manager,” a move that took effect this week.

Richardson, who had been serving as director of operations at a Radisson hotel in New Rochelle, New York, is a native of Anguilla.

“We are delighted to have Natasha onboard our ATB team,” said Donna Banks, ATB Chairperson.  “She brings to the position and to our organization a surge of energy, zeal, and passion for her country, along with a solid foundation in the hospitality industry, which will be instrumental to her success in her new role.”

According to a statement from the ATB, Richardson’s role will include “include managing private sector relations and jointly coordinating public/private sector partnerships; and creating a Destination Development Strategy that will encompass product development and tourism experience management, including accommodations, activities, services and attractions.”