News

Turks and Caicos Islands Makes Tourism Push in Brazil

By: Caribbean Journal Staff - August 15, 2013 - 2:34 pm

Above: TCI

By the Caribbean Journal staff

The Caribbean is increasingly looking to Latin America for hard-fought tourism dollars, and the Turks and Caicos Islands is the latest destination to look to tap into that market.

Turks and Caicos Tourism has embarked on a major marketing push in Brazil, with a combination of media advertising and attendance at several trade expos.

“There is no doubt that the Brazilian market presents immense potential for the Turks and Caicos Islands,” said Ralph Higgs, director of tourism for the Turks and Caicos Tourism Board. “We have been studying the trends of the Brazilian consumers for quite some time and we’re very confident, with new development projects in the works.”

Higgs said that, particularly with the redevelopment of the Providenciales International Airport in progress, now was a “pivotal time to increase our visibility and position the Turks and Caicos as an easily accessible, luxury destination of choice.”

The TCI has also launched a Brazilian-language Facebook page, marketing the “Ilhas Turks e Caicos.”

The page has “seen promising growth within a short time for a new market,” said Oehleo Higgs, senior public relations officer at the Tourist Board. The page currently has 134 likes as of Thursday.

Popular Posts dominica fort young views

In Dominica, an All-Inclusive That Comes With the Whole Island 

All-inclusive has been changing. That’s not a secret. It’s the biggest thing in travel right now, particularly in the Caribbean, where travelers want more. But they don’t just want the unlimited food and beverage. They want the experience. They want […]

Belize Is the Caribbean’s Happiest Country 

 rows of buildings on the beach in belize

Belize has come out on top of the Caribbean as the region’s happiest country, according to the World Happiness Report, Caribbean Journal has learned.  The Caribbean country on the coast of Central America was ranked 25th overall in the world, […]

The Caribbean's Greenest Hotels for 2025, From Solar-Powered Resorts in Puerto Rico to Adventure Lodges in The Bahamas

 Aruba Antigua Resorts Romantic

The term “green” has never been more important, but it’s also never been a broader term. What once merely meant a degree of environmental focus, has now expanded to encompass everything from renewable energy to sustainability to community tourism. That’s […]

Related Posts all-inclusive barbados club

One of the Best Adults-Only All-Inclusive Resorts in Barbados Is Still a Secret

There’s a different vibe on the West Coast of Barbados. It’s slower, softer — a place where the sunsets take their time and the breeze carries just the right amount of rum and salt. That’s the rhythm you fall into […]

The Caribbean’s Coolest New Food Truck Just Opened in Saint Martin

 food truck saint martin

It’s got all of the essential ingredients: a young, energetic team of chefs; a plum perch in one of the region’s foodie capitals; and a bold, innovative menu.  This is the coolest new food truck in the Caribbean, and it’s […]

This Tiny Island Has a Legendary Caribbean Beach 

 pain de sucre beach tiny caribbean island

They call them Les Saintes, or the “islands of the saints.” They’re set just a short ferry ride from Guadeloupe, the French Caribbean department that’s deliciously far off the standard travel radar.  And within Les Saintes, there’s really just one […]