The Jamaica Tourist Board has named a new deputy director of tourism for the Americas, Caribbean Journal has learned. 

The Tourist Board has named Philip Rose to the role, in which he will have responsibility for the US, Caribbean and Latin America. 

The move took effect on April 1. 

“Philip Rose has a long history working in tourism to promote brand Jamaica,” said Jamaica Tourism Minister Edmund Bartlett. “Throughout the years, he has proven himself to be a visionary leader whose numerous successes have helped to elevate and maintain Jamaica’s status as one of the world’s top tourism destinations, particularly from North America. It was therefore a natural fit for him step into this key role.”

Rose had most recently served as regional director for the Jamaica Tourist Board in the. United States, responsible for overseeing sales and marketing in the Northeast region. 

He has previously held senior-level positions with the JTB including Regional Director of Canada, during which time Jamaica recorded its highest-ever visitors arrivals from Canada. 

“We are truly fortunate to welcome Philip Rose to this post, as he is a champion of Jamaica’s tourism with outstanding qualifications and a well-established track record of excellence,” said Donovan White, Director of Tourism at the Jamaica Tourist Board. “The strategic direction, proficiency and foresight he provides have been invaluable to growing arrivals and we are fully confident that he will continue to be a driving force for tourism to Jamaica in his new position.”

Rose grew up in the tourism and hospitality industry in Jamaica, working in city hotels and beach resorts across the island since his first summer job at 14. 

“It’s an honor for me to accept this appointment within the Jamaica Tourist Board, who first recruited me from the hospitality sector over 20 years ago,” Rose said. “I have always been passionate about selling and marketing travel to Jamaica as well as aligning strategies and tactics to meet objectives and targets, so I look forward to doing so in an expanded capacity with this promotion.”