A Caribbean Island That Is Vibrant, Colorful and “Alive” — How Grenada Is Taking Tourism to the Next Level 

It’s one of the first things you notice about Grenada: the colors. The gold and green, the red and white, the yellow and the turquoise and the silver. This is an island that is a tapestry, dynamic and deep. There are layers here. 

First, you see the beaches: pristine, picturesque. Some are white sand. Others are a golden hue. Some are wide and sweeping, others tucked in pocket coves. Then you find the rainforest, the waterfalls, the massive crater lake. Then you see the lush fields, the cacao farms. 

Every time you travel to Grenada, you find more. It is a place that is constantly revealing itself. 

And then you meet the people. 

That was what first struck Grenada Tourism Authority CEO Stacy Liburd when she arrived on the island. 

“There’s this national pride, and you when you drive around the island you se it,” she said. “That’s how I feel when I’m out in the community — people are very warm, very welcome, very open to sharing.” 

Grenada, you see, has a multitude of assets – and Liburd is working to help take the destination to the next level with what she calls an “aggressive, forward thinking” plan. 

The pillars are vast but discrete: soft adventure, luxury, food, sustainability, diving, wellness, from its legendary underwater sculpture park to one of the region’s most enviable collection of hotels. 

“If you define luxury today, it’s about the experiences and what we can offer outside of these beautiful hotel properties,” she told Caribbean Journal in an interview in St George’s.

But it’s also about highlighting the fact that Grenada is actually a tri-island state: with Grenada joined by its sister islands of Petite Martinique and Carriacou. 

Grenada just announced plans for a bigger push to highlight these islands, and they will form part of Liburd’s next priorities. 

“We’re going to be very intentional about saying Grenada, Carriacou and Petite Martinique,” she said. “That’s one way to be able to differentiate what they have to offer, and the fact that they are three islands. “It’s three different experiences the guest profile is different in terms of who will go to Carriacou or Petite Martinique. You have to want that off the beaten path feel, somewhere that is uncrowded, where you can completely disconnect so that you can reconnect with your family and friends.” 

Ultimately though, she wants to show people why this place is so special. To show the layers, the colors, to highlight the many ways Grenada can satisfy the modern traveler — and provide what more and more visitors are explicitly looking for — something real, something robust, something unfiltered.

“What I want people to understand is that it truly is the Spice Island of the Caribbean,” said Liburd, a veteran tourism executive who was most recently the Director of Tourism for the Anguilla Tourist Board. “Spice is a vibe. It’s the people. They’re colorful. The culture is vibrant. Grenda is an island that is alive. You can look out right now from your window and see 10 different colors on the Carenage. This is an island that is colorful, that is vibrant in every aspect that you can think of. The people, the food, the music, the adventure. It sets your soul on fire.”